How to identify traffic originating from Google's AI Overviews and AI Mode?

How to identify traffic originating from Google's AI Overviews and AI Mode?

Organic clicks from Google's AI Overviews and AI Mode are not, to date, reliably and comprehensively distinguishable from classic Google SEO.
Indeed, Google transmits the same referrer  google.com  for a classic organic result, an AI Overview link or an AI Mode link.
These visits are therefore grouped together in Google search engine traffic.
However, the situation is different for Gemini: its domain  gemini.google.com  can be recognized as an AI source, which allows us to categorize traffic under Gemini within the organic search channel in Eulerian.