How to track a campaign on Meta Ads?

Meta Ads is the advertising platform that brings together Facebook, Messenger, Instagram, and other networks under the Meta brand . It allows small and large businesses to create targeted ads to reach specific audiences, increase product visibility, and drive sales.
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 For Meta Ads campaigns, the tracking URL format used is the Social marketing channel.
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Here is the format to use for tracking clicks:
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LANDING_PAGE_URL?esc-publisher=meta&esc-name={{campaign.id}}-meta&esc-location={{adset.id}}-meta&esc-creative={{ad.id}}&esc-creativetype=1x1&eseg-name=site-source&eseg-item={{site_source_name}}
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 The following macros are dynamic and will be fed directly from your Meta platform when the user clicks:
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{{site_source_name}} = nom de la plateforme à l'origine du clic (fb, ig, msg, an)
{{campaign.id}} =  nom de la campagne
{{adset.id}} = nom du groupe de publicités
{{ad.id}} = nom de la publicité
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Important: When clicked, Meta will replace the macros with identifiers corresponding to the different tracking dimensions.
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Meta Spend Connector configuration is mandatory to transform identifiers into platform name, campaign name, etc.
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﻿﻿ ⁠⁠Comment synchroniser mes dépenses Meta Ads avec Eulerian ?⁠ ﻿
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 While Meta does not allow the use of third-party impression tracking, Eulerian customers can leverage the Meta MTA Connector to power their multi-touch attribution models with Meta post-impression . 
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﻿﻿ ⁠⁠Comment configurer le connecteur Meta MTA ?⁠ ﻿
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