Advertising

"An incoming click is counted either: - for marketing campaigns: via Eulerian tracking parameters added at the end of a destination URL, which are 'read' upon arrival at the destination page by the Eulerian collector tag. - for organic traffic sources: via the referrer, read upon arrival at the destination page by the Eulerian collector tag. If the same user clicks twice in January on an advertising campaign, Eulerian will count +2 incoming clicks. If the same user visits the website twice from an organic traffic source, Eulerian will count +2 incoming clicks. Incoming clicks are accounted for in Eulerian's attribution models."

"An incoming click in a session is counted when a tracked Eulerian click triggers the start of a session. This means that paid clicks that occur during an active session will not be counted by this metric."

"This metric corresponds to paid clicks deduplicated at the user level on a calendar month basis. If the same user clicks twice on the same campaign in January, Eulerian will count +1 unique click in January. If the same user clicks on the same campaign once in January and once in February, Eulerian will count +1 unique click in January and +1 unique click in February."

"Partner clicks correspond to advertising click data measured by the advertising platforms. This data is synchronized daily with Eulerian through dedicated native connectors (called EPC or Budget Connectors). This data is not included in attribution."

"An impression is counted when the Eulerian impression tracking URL is embedded in an ad and loaded in a user's browser. The impression is counted as a paid impression and is included in Eulerian's attribution models."

"A session impression is counted when a tracked Eulerian impression triggers the start of a session. This means that paid impressions occurring during an active session will not be counted by this metric."

"This metric corresponds to paid impressions deduplicated at the user level on a calendar month basis. If the same user sees the same campaign twice in January, Eulerian will count +1 unique impression in January. If the same user sees the campaign once in January and once in February, Eulerian will count +1 unique impression in January and +1 unique impression in February."

"Partner impressions correspond to advertising impression data measured by the advertising platforms. This data is synchronized daily with Eulerian through dedicated native connectors (called EPC or Budget Connectors). This data is not included in attribution."

"This is the click-through rate (CTR). It is calculated as the number of incoming clicks divided by the number of impressions."

Click-through rate calculated based on partner metrics.

Click-through rate measured on session entry metrics.

Click-through rate measured on 'unique' metrics.

Number of impressions served in a secure format (SSL).