This release introduces a new budget investment simulation feature, along with enhancements to Performance Max campaigns, ChatGPT Ads campaign tracking, and MCP usage monitoring.
Predictive Budget Optimization
Eulerian is introducing Predictive Budget Optimization, a new feature that lets you simulate how to allocate your media budget based on a specific business objective.
Simply define the budget you want to invest and your target objective to generate a recommended budget allocation across your different marketing channels, along with a projection of the expected results.
By leveraging attribution data, this feature helps you move beyond analyzing past performance to simulating future investment scenarios.
Performance Max Campaigns — Asset Group-Level Granularity
Eulerian now supports the “assetgroupid” macro for Performance Max campaigns across Bing and Google Ads.
This macro retrieves the ID of the Asset Group associated with a PMax campaign, providing an additional level of granularity for performance analysis.
ChatGPT Ads Traffic Tracking and Spend Reporting
Eulerian now provides dedicated tracking parameters for ChatGPT Ads campaigns. Traffic can be attributed to either the Display or Paid Search channel, depending on your tracking configuration.
In addition, the ChatGPT Ads – Reporting connector lets you automatically retrieve ad spend, partner clicks, and partner impressions.
Report Center: MCP Monitoring
Eulerian now provides a custom dashboard for monitoring MCP call usage, giving you greater visibility into MCP consumption.
MCP: Query Customer Journey and MTA Reports
Through the MCP, you can now ask questions in natural language about data available in your Customer Journey and MTA reports.