How to track a campaign via DCM (DoubleClick Campaign Manager)?

DoubleClick Campaign Manager (or DCM) is a multi-channel campaign management platform owned by Google .
To facilitate the trafficking of campaigns managed via DCM, Eulerian offers a unique tracking format that contains dynamic macros .
Google requires that the tracking domain used within its platform be whitelisted in order to be able to broadcast.

This impacts the format of Eulerian Client impression tracking URLs .
Eulerian offers its Customers the possibility of using a dedicated tracking domain whitelisted with Amazon:  ew3.io  for Europe And  ca.ew3.io  for Canada and the US.
Use of this domain is required to track impressions from programmatic campaigns


What tracking format to use on DCM?


Campaigns tracked with the url format shown below will be categorized as campaigns belonging to the "Display" marketing channel within Eulerian reports.

We recommend using this format for display, online video, programmatic and over-the-counter campaigns.

Click tracking by parameters:
LANDING_PAGE_URL?ead-publisher=%esid!&ead-name=%esid!-%ebuy!&ead-location=%esid!-%epid!&ead-creative=%ecid!&ead-creativetype=%psz=!;

Impression tracking:
https://ew3.io/v/a/$MON-SITE/?ead-publisher=%esid!&ead-name=%esid!-%ebuy!&ead-location=%esid!-%epid!&ead-creative=%ecid!&ead-creativetype=%psz=!;&gdpr=${GDPR}&gdpr_pd=${GDPR_PD}&gdpr_consent= ${GDPR_CONSENT_STRING}

Important: Remember to replace $SITE-NAME with the name of your Eulerian property. The name of your Eulerian property is available at the top left of the platform.

In the example above, the final format of the impression tracking would therefore be:
https://ew3.io/v/a/demo-fr/?ead-publisher=%esid!&ead-name=%esid!-%ebuy!&ead-location=%esid!-%epid!&ead-creative=%ecid!&ead-creativetype=%psz=!;&gdpr=${GDPR}&gdpr_pd=${GDPR_PD}&gdpr_consent= ${GDPR_CONSENT_STRING}

For more information on feeding the GDPR parameters of impression tracking, please refer to the following documentation:


Once the tracking links are integrated into DCM, you can move on to configuring theEulerian Partner Connect (EPC) connector for DCM .

This connector allows you to configure a daily automatic synchronization from DCM to Eulerian in order to retrieve in the Eulerian interface the names of your campaigns and the locations defined on DCM.

Synchronization also allows you to retrieve impression, click and cost data (optional) to feed metrics such as external impressions, external clicks and budget, as well as profitability metrics (CAC, ROAS)

Internal click metrics will not be impacted or removed by the data import.
Important: The connector will not work if tracking URLs are provided in a shortened format. Please use full URLs.

If your agency manages your META campaigns through DCM, here is a specific DCM tracking format to ensure these META campaigns are categorized under the SOCIAL marketing channel instead of DISPLAY:
?esc-publisher=%esid!&esc-name=%esid!-%ebuy!&esc-location=%esid!-%epid!&esc-creative=%ecid!&esc-creativetype=%psz=!;

How to configure Eulerian Partner Connect DCM?

Don't hesitate to get help from your Customer Success Manager!



Synchronization settings

  • Name: This field is pre-filled and is always: site - Google DCM - Reporting: CREATION DATE .
  • Do not synchronize budget : by checking this option, only the structure of your campaigns will be uploaded.


oAuth Authentication

If you have already completed this step, in the oAuth authentication line, select your Google Adwords account from the drop-down list.

Otherwise, click add . You must authorize Eulerian via this oAuth authentication to read your DCM account information.

Fill in the application name in Provide a name for this authentication (Free entry) then click on generate partner authentication URL → Click to open a new window .

The Google login page now opens and prompts you to enter your logins and passwords to complete the authentication procedure.


Once your credentials are entered, a new connection is available in the oAuth authentication field on the interface.

All connection information is automatically retrieved by our application, all you have to do is validate the addition of your connector.
Click on download the list of authorized profiles to display the list of your different advertiser accounts.



Correspondence and aliasing

Correspondence: Publisher: $publisher Campaign: $publisher-$ope Location: $publisher-$location Creative: $creative

Aliasing: Publisher alias: $publisheralias Campaing alias: $opealias Location alias: $locationalias Banner alias: $creativealias

These fields are pre-populated in line with the tracking recommended above. Only change these values ​​if you have a specific implementation.

Click confirm to complete the setup! The first synchronization will be carried out during the night.

Only one DCM EPC is allowed per DCM account. This EPC simultaneously manages both DISPLAY and SOCIAL tracking formats.