12-11-2024



Evolution of existing features


Marketing Mix Modeling: New exploratory reports to analyze the dataset that feeds the Marketing Mix Modeling solution.
1) Overview: Time evolution report that allows you to visualize the variables present in the data set and filter by variable and group of variables.
In particular, allows a comparison between the dependent variable (e.g.: turnover) and the independent variables (e.g.: SEA expenses) thanks to a new filter and 2 dedicated axes on the graph.

2) Correlation: Heatmap type report that allows you to visualize the correlation scores of all variables between them and analyze multicollinearity (see  ⁠⁠Qu'est-ce qu'une analyse de multicolinéarité ?⁠  ).


Fixes


Report Center & Custom Dimensions: Fix for sales volume and revenue calculated for custom dimensions. Here are the metrics to use:
  • event_order_amount = scopehitscartvalidamount
  • event_order = scopehitscartvalid

Spending Configuration: Fix for declaring a dynamic business model to automatically measure advertising costs on a CPC or CPM model.

Audience Engine: Fix for taking into account custom product parameters linked to quotes in the case of creating bidirectional audience segments.

Conversion Tracking Report: Fix on the search functionality for action parameters (via Magnifying Glass Tilted Left button available in the results table).