Conversion deduplication: measure the performance of your marketing campaigns without dropping out compared to the actual sales volumes reported in your back office - Anglais

Solution

Marketing Mix Modeling
Attribution
Analytics
Activation

Module

Drive & Analyze
To plan
Enable
Data mining
Privacy Center

Problematic

An acquisition journey is made up of several marketing touchpoints that, together, will lead to the conversion of the prospect into a customer.

For a given acquisition campaign and given their reach, Google and Meta are theoretically capable of reaching 100% of a country's population.

It is therefore very common, for a given conversion, to find the presence of both Google and Meta within the acquisition path (also called marketing history).


Difficulty

Simple
Intermediate
Advance


Solution


Eulerian automatically deduplicates your conversions in real time, according to the attribution view you have chosen.

This way, your sales data by advertising platforms will be deduplicated in your Eulerian platform.

Conversely, if you add up all the conversions displayed in the reports offered by Google and Meta for a given period, you will obtain more conversions than you will have actually generated.


Putting into practice



Example of acquisition path



Here's how that sale will roll up in your ad platforms (left) vs. Eulerian (right)