12-09-2025

What's new

We are pleased to unveil the new developments available today on the Eulerian platform.
With this update, you benefit from:
- enriched connectors (Amazon DSP, Shopify Web Pixel)
- more detailed management of your historical conversions
- advanced options for your widgets and dashboards (axis scale, tooltips, direct export, etc.)
These improvements aim to give you more control, continuity and precision in the exploitation of your data.


Self-Serve Installation:

With this new update, we are strengthening autonomy and simplicity of integration for your marketing and technical teams.
Self-serve onboarding now directly supports multiple server-side partners (TAGGRS, Stape, AddingWell), and the GTM Client-Side template has been updated for even faster and more reliable deployment.
These enhancements allow you to connect Eulerian to your favorite environments in just a few clicks, while reducing setup time and complexity.


Amazon DSP Connector

We are expanding our connector catalog with Amazon DSP Party Popper .This connector now allows you to automatically synchronize :
  • partner impressions ,
  • partner clicks ,
  • as well as the associated expenses .
Backhand Index Pointing Right Bonus : Partner impressions collected can be integrated into your post-impression attribution (MTA) models for even more precise measurement of the impact of your Amazon DSP campaigns.
This integration ensures more comprehensive monitoring of your media investments and enriches your cross-channel analyses.


Importing conversion types

When importing your data history (GA4, Piano, etc.), it is now possible to associate a conversion type with each imported conversion.
Backhand Index Pointing Right This allows:
  • to maintain the granularity and qualification of conversions during migration,
  • to guarantee the continuity of statistics over time , even in the event of a change in analytical solution,
  • to avoid any loss of information on your performance indicators.
This development provides advertisers with long-term insight into their digital performance.


Shopify Extension with Web Pixel Eulerian

Shopify is evolving its technical specifications: support for checkout.liquid and ended on August 28, 2025 .
To respond to this development, we are providing a new official connector:Backhand Index Pointing Right  Custom Pixel Eulerian for Shopify 


Report Center - Widget: Optimizing data reading

Setting the axis scale in your widgets
Context :
When following the evolution of a curve in a widget, the automatic zoom of the axes (x and y) can give an impression of significant variations while on a more global scale, these fluctuations are normal.
The risk is that the user interprets these changes as alerts.
Solution :
To give you more control and avoid these false visual alerts, we've added a new option:
Right Arrow Auto Y-axis scale
Now when editing a widget you can choose:
  • Disable auto scale : The Y axis does not change even after zooming in on the data.
  • Enable auto-scale : The Y axis dynamically adapts to the zoom on the data.

Tooltip on hover over widgets
Now you can get more details at a glance with contextual tooltips .By hovering over a chart or indicator, a bubble instantly displays the precise values ​​of your data (for example, revenue and conversion rate for a given date).
This improvement facilitates:
  • Reading data without having to zoom or click,
  • Rapid analysis of variations,
  • More fluid and intuitive monitoring of your indicators.


Report Center - Dashboard: Toolbar Options

You can now combine the following two configuration options in your Dashboards Toolbar :
  • Compare dates : to analyze your data over time with a comparative view (e.g. D-1 vs D-7, personalized periods, etc.),
  • Site-centric segments : to apply filters on user groups and refine your analyses.
The Toolbar becomes more flexible and allows you to apply these settings to all dashboard widgets , saving time and ensuring analysis consistency.


Report Center - Widget: Data Export

Until now, exporting widgets was only possible once the widget was added to a Dashboard.Now you can export a widget directly from its creation page , without any additional steps.
Backhand Index Pointing Right Concretely, this allows you to:
  • Save time by exporting your data when designing the widget,
  • Test and share your analyses faster,
  • Avoid the hassle of embedding the widget into a dashboard just to access the export.
This improvement simplifies your workflow and gives you more agility in exploring data.