Easy Trafficking: Automatic tracking of marketing campaign trafficking
In order to simplify the deployment of the Eulerian Marketing Platform and avoid double trafficking, you can keep your existing trafficking settings for the following platforms:
UTM - Google Analytics
MTM - Matomo Analytics
PK - Piwik Pro
AT - Piano Analytics
Paid traffic will thus be automatically categorized within the corresponding Eulerian media dimensions, once the appropriate connector has been set up.
For SEA traffic, it is MANDATORY to integrate complete tracking for Google SEA et Bing SEA, as UTMs are not present on this type of traffic.
If a campaign is trafficked with Eulerian parameters, these will take priority and automatic categorization will not be applied.
Solutions providing the following tracking parameters are managed and will be interpreted in the same way
Solution
Parameters prefix
Mandatory parameters
Optionnal parameters
Name of the connector
Google Analytics
utm_
utm_source / utm_medium / utm_campaign
utm_term / utm_content
Google Analytics - Easy Trafficking
Piano Analytics
at_
at_source / at_medium / at_campaign
Piano Analytics - Easy Trafficking
Matomo Analytics
mtm_
mtm_source / mtm_medium / mtm_campaign
mtm_term / mtm_content
Matomo Analytics - Easy Trafficking
Piwik Pro
pk_
pk_source / pk_medium / pk_campaign
pk_term / pk_content
Piwik Pro - Easy Trafficking
The three mandatory parameters listed above must be filled in for automatic integration to work, otherwise the traffic will not be treated as paid traffic.
For example, on Google Analytics: if only the utm_source / utm_campaign parameters are present, the correspondence will not be managed; all three parameters listed must be present.
For automatic traffic source tracking to work, the trafficking parameters must be present on the landing page, along with our site-centric collection tag (or our server-side tracking protocol).
All parameters will be cleaned by this regular expression [^A-Za-z0-9\-\.] All characters that do not validate this regular expression will be replaced by _.