12-02-2025



New Features


Automatic Trafficking of Google Ads and Bing Ads Campaigns: Save time and avoid trafficking errors. The Google Ads and Bing Ads EPC connectors are evolving!
  • Added a checkbox (enabled by default) in the connector creation form allowing auto-trafficking of campaigns at the level of their tracking template .
  • By activating this option, it is no longer necessary to manually integrate SEA tracking links within the Google Ads and Bing Ads platforms.

Third-party data: Visible impressions synchronization (external_realview):
  • Added the ability to sync viewable impressions from an EPC connector, in order to model the contribution of viewable impressions within multi-touch attribution (MTA) models.
According to the Interactive Advertising Bureau (IAB), ads are considered viewable when they meet the following criteria: For ads, 50% of their pixels are visible in the browser window uninterrupted for 1 second.
Please note: the definition of the notion of visibility may vary depending on the advertising platforms.

EPC Connector: Import Google Analytics 4 (GA4) data
  • Added the ability to sync data from GA4 daily to import the following metrics:
  • external_hit , external_visit , external_dvisitor , external_realscartvalid , external_realscartvalidamount
  • This data will allow creating widgets to compare results between Eulerian and GA4.
  • Ability to import Promotions data from GA4 to Merchandiser reports.

Opt-in/opt-out preference management via CRM Synchronization
  • Added the ability to update an opt-out setting to opt-in through CRM sync.
  • Better handling of cross-device unsubscriptions via a single source of truth.


Various fixes


Report Center : Several minor improvements and fixes have been made to Report Center.