Actions

"Number of actions initiated regardless of conversion tracking. The 'action initiated' variable is incremented each time an EA_PUSH of the corresponding action type is called with a defined 'in' mode."

Ratio between the number of actions initiated and the number of actions validated.

"Number of actions validated regardless of conversion tracking. The 'action validated' variable is incremented each time an EA_PUSH of the corresponding action type ('actionname', 'Step2') is called or with a defined 'out' mode ('actionmode', 'out')."

"Number of actions validated post-click, regardless of conversion tracking. The 'action validated' variable is incremented each time the EA_action_out marker is called, provided that the associated EA_action_in marker has been called previously."

"Number of actions validated post-impression, regardless of conversion tracking. The 'action validated' variable is incremented each time the EA_action_out marker is called, provided that the associated EA_action_in marker has been called previously."

"Number of actions validated post-impression/post-click/revisit, regardless of conversion tracking. The 'action validated' variable is incremented each time the EA_action_out marker is called, provided that the associated EA_action_in marker has been called previously."

"Number of actions validated during a revisit, regardless of conversion tracking. The 'action validated' variable is incremented each time the EA_action_out marker is called, provided that the associated EA_action_in marker has been called previously."

Ratio between the number of actions validated and the number of actions initiated.