How to solve a marketing campaign tracking problem?


Difficulty: easy
Estimated time to identify source of problem: < 10 minutes
Estimated time to resolve issue: < 10 minutes

This guide aims to give you the right reflexes to quickly and effectively resolve a campaign tracking problem.

The issue is of critical importance for the proper operation of the Eulerian platform, as marketing campaign data is the source of all attribution reports.

To begin, it is essential to correctly qualify the problem.

Ask yourself: What exactly is the problem?

  • The campaign does not go back to Eulerian
  • The campaign is going up but is not in the right lever
  • The campaign is recovering but with click gaps
  • The campaign is picking up again but with differences in impressions
  • The campaign is back on track but the budgets are at 0
  • The campaign is going up again but I have budget gaps
  • The campaign goes up but the campaign name field is empty

Once you have asked yourself the right question, it is necessary to collect certain elements before moving effectively towards solving the problem:

  • Name of the Eulerian site concerned
  • Example of link used for campaign click tracking
  • Example of link used for campaign impression tracking
  • Export from the advertising platform on which the campaign is scheduled, with the volumes of clicks, impressions and expenses (preferably over a full and recent day)
  • Name of the Eulerian site concerned

Now that you have all the data in hand, it's time to move on to identifying the source of the problem.

At this stage, it is important to remember the mandatory trafficking rules at Eulerian:

  • Each lever has its own trafficking format, and the required parameters may vary depending on the levers.
  • The list of mandatory parameters is available a little further down in this documentation
  • If a required parameter is missing, the campaign will not report any clicks/impressions/spends
  • Special characters are forbidden: "'<>*
    amp;~`|\\?^~
  • If a new campaign is tracked with a special character, this new campaign will come up with a “badname” name.
  • A campaign name must be unique.
  • If a new campaign is tracked with an existing campaign name, this new campaign will come up with a "badname" name.
  • To avoid the case of duplicate campaigns, a good campaign nomenclature practice is to include the name of the medium as a prefix:
Good to know: Once the campaign name issue is resolved, you can contact your Customer Success team so that we can rename the campaign to "badname" with a new name of your choice.
  • Example for epub/display: &ead-name=CAMPAIGN-SUPPORT
  • A location name must be unique.
  • If a new location is tracked with an existing location name, the click will be counted at the medium and campaign level, but no data will be available in location segmentation.
  • Eulerian parameters are case sensitive.
  • If the same campaign is trafficked with a media name of “Se Loger” at the click level, and a media name of “SeLoger” at the impression level, your Eulerian report will display two different campaigns.
  • If the same campaign is trafficked with a media name of “SeLoger” at the click level, and a media name of “seloger” at the impression level, your Eulerian report will display two different campaigns.
  • A Eulerian tag must first be integrated into your landing page.
  • If the Eulerian tag is missing, the campaign will not report any clicks/impressions/spends

Once all of these checks have been carried out, you should be able to resolve +98% of the problems encountered in tracking your marketing campaigns.

Good to know:

Eulerian has developed automated trafficking templates for certain agencies and platforms.

These trafficking templates are mandatory to take advantage of our budget connectors. These connectors allow you to automate the reporting of your campaign expenses within Eulerian.

Furthermore, these templates save you time by completely automating the feeding of tracking parameters, from the campaign name to the finest level.

Here is the exhaustive list of mandatory parameters per lever:

Important : Your campaigns must be tracked with so-called “parameter-based” click tracking.

Here is an example of tracking by parameters:

 http://www.eulerian.com ? ead-publisher=eulerian&ead-name=eulerian-my-campaign-2024&ead-location=hp-728x90&ead-creative=728x90_click-here&ead-creativetype=1x1

The blue part corresponds to your landing page.
The yellow part corresponds to the tracking parameters of your campaign.

If your campaigns are tracked with click tracking called “by redirection”, please contact your Customer Success Manager to carry out a migration.

Here is an example of redirect tracking:

 https://mj23.eulerian.com/dynclick/eulerian-corp/?ead-publisher=eulerian&ead-name=eulerian-ma-campagne-2024&ead-location=hp-728x90&ead-creative=728x90_click-here&ead-creativetype=1x1  &eurl=http://www.eulerian.com

The blue part corresponds to your landing page.

The yellow part corresponds to the tracking parameters of your campaign.