How to track a campaign on DV360?

DV360, or Display & Video 360, is Google's programmatic buying platform. It is part of the Google Marketing Platform suite of products.
Google requires that the tracking domain used to track the performance of programmatic campaigns managed on its DSP be whitelisted in order to serve.

This impacts the format of Eulerian Client impression tracking URLs .
Eulerian offers its Customers the possibility to use a dedicated tracking domain whitelisted with Google:  ew3.io  for Europe and  ca.ew3.io  for Canada and the US?
Use of this domain is required to track impressions from programmatic campaigns


How to generate click and impression tracking links for Google DV360 campaigns?


To retrieve Eulerian click and impression tracking URLs for Google, go to: Collection / Media Collection / Tracking Generator

In the "Choose what you want to track" field, select "DV360" from the drop-down list.


All settings are completed automatically and integrate DV360 dynamic macros. Be sure to check and edit the "Destination URL" field though.

Then click on “Generate”.

Important: After clicking on "Generate" , click on the "Google Ads (Europe)" tab to retrieve the appropriate tracking links.


For more information on feeding the GDPR parameters of impression tracking, please refer to the following documentation:

 ⁠⁠Untitled⁠ 


Here are some examples of tracking links:


Click tracking by parameters:
https://myshop.com?ead-publisher=dv360&ead-name=dv360-${INSERTION_ORDER_ID}&ead-location=dv360-${CAMPAIGN_ID}&ead-creative=dv360-${CREATIVE_ID}&ead-creativetype=1x1

Impression tracking:
<img src="//ew3.io/v/g/demo-fr/1x1.b?ead-publisher=dv360&ead-name=dv360-${INSERTION_ORDER_ID}&ead-location=dv360-${CAMPAIGN_ID}&ead-creative=dv360-${CREATIVE_ID}&ead-creativetype=1x1&ea-rnd=RANDOM" width="1" height="1" border="0" style="display:none;" />" width="1" height="1" border="0" style="display:none;" />