How do I sync my Adform ad spend with Eulerian?

This documentation guides you through setting up a connector that will automatically sync your Adform programmatic campaign spend with the Eulerian marketing platform.
The goal is to enable the analysis of the performance of marketing campaigns via key indicators such as expenditure, ROI and ROAS.


Benefits of the Connector

  • Automatic and daily synchronization of spending data from your Adform programmatic campaigns
  • Data retroactivity for historical analysis of your campaign performance
  • Automatic trafficking of your campaigns on the following dimensions:
  • Campaign
  • Media
  • Investment
  • Banner


Prerequisites

Before you begin setup, make sure you have the following:
  • A Eulerian user account with “Administrator/Webmaster” rights.
  • An Adform user account with “Standard” rights.
  • All Adform campaigns must be previously tracked with the dedicated Eulerian tracking template
 ⁠⁠Comment tracker une campagne sur Adform ?⁠ 


Configuring the Adform Expense Connector in your Eulerian platform


Path: Collection → Media Collection → Budget Connector → Adorm Reporting

After clicking on the Adform Reporting Connector, the connector configuration window opens.


Parameters to be filled in


  • Name : Enter the name of your connector (free entry)

The Adform API requires the use of a user account for the Eulerian platform to be authorized to synchronize data from your Business Manager Meta.

Click on “Add authentication” :

Then on “Generate Partner Authentication URL” and “Log In” :

The Adform login page opens and prompts you to enter your username and password to complete the authentication procedure.

Click on "Download Advertiser Account List" and select the appropriate account from the newly available drop-down list. The "Advertiser ID" and "Advertiser Name" information will be automatically filled in.

Mapping information should not be changed unless recommended by your CSM team.

Click on “Confirm” to finalize the creation of the connector!



How the Connector Works

  • The connector performs a daily automatic synchronization between 1am and 6am to retrieve the previous day's data.
  • Synchronization is retroactive, allowing historical data to be recovered if necessary.


Support and Assistance

If you have any difficulties or questions regarding the connector configuration, you can contact our Customer Success team at the email address:  am@eulerian.com  .