How do I sync my Bing Ads spend with Eulerian?

This documentation guides you through setting up a connector that will automatically sync your Bing Ads campaign spend with the Eulerian marketing platform.
The objective is to enable the analysis of the performance of marketing campaigns via key indicators such as expenses, ROI and ROAS.


Benefits of the Connector

  • Automatic daily synchronization of spending data from your Bing Ads campaigns
  • Data retroactivity for historical analysis of your campaign performance
  • Automatic trafficking of your campaigns on the following dimensions:
  • Accounts
  • Campaigns
  • Advertisement
  • Device type
  • Expenses
  • Prints
  • Clicks (except for Sitelinks type campaigns)


Prerequisites

 Eulerian documentation for trafficking Google Ad campaigns⁠ 


Configuring the Bing Ads Spending Connector in your Eulerian platform


Step 1: Add the user account “ads@eulerian.io” to your Bing Ads account with a role “Advertiser (EN) / Advertiser Campaign Manager (FR)”.

Link to dedicated Bing documentation:  https://help.ads.microsoft.com/#apex/ads/fr/52037/0 

Step 2: Notify your Customer Success Manager so he/she can finalize your connector configuration.


Connector Operation

  • The connector performs daily automatic synchronization between 1 a.m. and 6 a.m. to retrieve data from the previous day.
  • Synchronization is retroactive, allowing historical data to be retrieved if necessary.

Support and Assistance

In case of difficulties or for any questions relating to the configuration of the connector, you can contact our Customer Success team at the email address:  am@eulerian.com  .