12-02-2024

Nouvelles fonctionnalités


  • Report Center : nouveau widget "Datamining". Affichez vos dernières ventes, leads et paniers commencés en temps réel au sein d'un tableau de bord

  • Report Center : nouveau widget "Insight". Affichez les analyses automatiques les plus récentes au sein d'un tableau de bord

  • Report Center : interaction possible avec les widgets Datamining et Insight pour accéder aux informations détaillées

  • Report Center : possibilité de définir un tableau de bord comme page d'accueil Round Pushpin

  • Report Center : possibilité d'ajouter un tableau de bord aux favoris Red Heart

  • Report Center : ajout d'une iconographie pour la dimension "support" des campagnes publicitaires

Plusieurs aperçus sont disponibles en bas de page.


Évolution de fonctionnalités existantes


  • Suivi publicitaire : ajout des paramètres GDPR au générateur de suivi dynamique pour les campagnes publicitaires

  • Suivi publicitaire : ajout de Snapchat et Awin au sein du génération de suivi dynamique pour les campagnes publicitaires

  • Nouvelles données tierces : retrouvez plus d'une trentaine de métriques natives aux plateformes publicitaires Google Ads et Bing Ads et synchronisez les avec vos campagnes suivies dans Eulerian.
Plateforme
Métriques
Documentation (desc)
Google
active view impressions
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
active view measurable cost micros
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
active view measurable impressions
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
all conversions
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
all conversions from click to call
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
all conversions from directions
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
all conversions from menu
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
all conversions from order
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
all conversions from other engagement
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
all conversions from store visit
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
all conversions from store website
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
all conversions value
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
conversions
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
conversions value
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
cost micros
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
clicks
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
cross device conversions
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
current model attributed conversions
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
current model attributed conversions value
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
engagements
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
gmail forwards
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
gmail saves
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
gmail secondary clicks
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
gross profit micros
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
impressions
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
interactions
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
invalid clicks
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
lead revenue micros
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
lead units sold
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
orders
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
phone calls
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
phone impressions
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
publisher organic clicks
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
publisher purchased clicks
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
publisher unknown clicks
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
revenue micros
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
sk ad network installs
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
sk ad network total conversions
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
unique users
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
units sold
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
video views
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Google
view through conversions
 https://developers.google.com/google-ads/api/fields/v16/campaign 
Bing
AllConversions
 https://learn.microsoft.com/en-us/advertising/reporting-service/campaignperformancereportcolumn?view=bingads-13 
Bing
AllConversionsQualified
 https://learn.microsoft.com/en-us/advertising/reporting-service/campaignperformancereportcolumn?view=bingads-13 
Bing
AllRevenue
 https://learn.microsoft.com/en-us/advertising/reporting-service/campaignperformancereportcolumn?view=bingads-13 
Bing
Assists
 https://learn.microsoft.com/en-us/advertising/reporting-service/campaignperformancereportcolumn?view=bingads-13 
Bing
Clicks
 https://learn.microsoft.com/en-us/advertising/reporting-service/campaignperformancereportcolumn?view=bingads-13 
Bing
CompletedVideoViews
 https://learn.microsoft.com/en-us/advertising/reporting-service/campaignperformancereportcolumn?view=bingads-13 
Bing
Conversions
 https://learn.microsoft.com/en-us/advertising/reporting-service/campaignperformancereportcolumn?view=bingads-13 
Bing
ConversionsQualified
 https://learn.microsoft.com/en-us/advertising/reporting-service/campaignperformancereportcolumn?view=bingads-13 
Bing
Impressions
 https://learn.microsoft.com/en-us/advertising/reporting-service/campaignperformancereportcolumn?view=bingads-13 
Bing
Installs
 https://learn.microsoft.com/en-us/advertising/reporting-service/campaignperformancereportcolumn?view=bingads-13 
Bing
LowQualityClicks
 https://learn.microsoft.com/en-us/advertising/reporting-service/campaignperformancereportcolumn?view=bingads-13 
Bing
LowQualityConversions
 https://learn.microsoft.com/en-us/advertising/reporting-service/campaignperformancereportcolumn?view=bingads-13 
Bing
LowQualityConversionsQualified
 https://learn.microsoft.com/en-us/advertising/reporting-service/campaignperformancereportcolumn?view=bingads-13 
Bing
LowQualityGeneralClicks
 https://learn.microsoft.com/en-us/advertising/reporting-service/campaignperformancereportcolumn?view=bingads-13 
Bing
LowQualityImpressions
 https://learn.microsoft.com/en-us/advertising/reporting-service/campaignperformancereportcolumn?view=bingads-13 
Bing
LowQualitySophisticatedClicks
 https://learn.microsoft.com/en-us/advertising/reporting-service/campaignperformancereportcolumn?view=bingads-13 
Bing
PhoneCalls
 https://learn.microsoft.com/en-us/advertising/reporting-service/campaignperformancereportcolumn?view=bingads-13 
Bing
PhoneImpressions
 https://learn.microsoft.com/en-us/advertising/reporting-service/campaignperformancereportcolumn?view=bingads-13 
Bing
Revenue
 https://learn.microsoft.com/en-us/advertising/reporting-service/campaignperformancereportcolumn?view=bingads-13 
Bing
Sales
 https://learn.microsoft.com/en-us/advertising/reporting-service/campaignperformancereportcolumn?view=bingads-13 
Bing
Spend
 https://learn.microsoft.com/en-us/advertising/reporting-service/campaignperformancereportcolumn?view=bingads-13 
Bing
VideoViews
 https://learn.microsoft.com/en-us/advertising/reporting-service/campaignperformancereportcolumn?view=bingads-13 


Fixes


  • Plusieurs correctifs apportés à l'interface de configuration de dépenses fixes

  • Corrections multiples pour les connecteurs de dépenses afin d'améliorer le troubleshooting


Aperçu