that is an adserver , DSP and DMP . Adform brings a “privacy by design” approach, which is particularly relevant in the context of the GDPR. Eulerian Clients are typically users of Adform’s programmatic buying solution (DSP).
For programmatic campaigns, the tracking URL format used is the marketing channel.
LANDING_PAGE_URL ? ead - publisher = adform - __ADFMEDID__ & ead - name = adform - __ADFMEDID__ - __ADFCAMID__ & ead - location = adform - __ADFPLAID__ & ead - creative = adform - __ADFCREID__ & ead - creativetype = __ADFDIM__ & adfrmid = __ADFUID__
< img src = "//REPLACE_WITH_YOUR_EULERIAN_TRACKING_SUBDOMAIN/dynview/REPLACE_WITH_YOUR_EULERIAN_SITE_NAME/1x1.b?ead-publisher=adform-__ADFMEDID__&ead-name=adform-__ADFMEDID__-__ADFCAMID__&ead-location=adform-__ADFPLAID__&ead-creative=adform-__ADFCREID__&ead-creativetype=__ADFDIM__&ea-rnd=__ADFRND__&adfrmid=__ADFUID__&gdpr=${GDPR}&gdpr_pd=${GDPR_PD}&gdpr_consent=${GDPR_CONSENT_STRING}" width = "1" height = "1" border = "0" style = "display:none;" / >
The following items need to be hard-replaced (for print tracking only):
REPLACE_WITH_YOUR_EULERIAN_TRACKING_SUBDOMAIN = remplacer avec le nom de votre sous - domaine de tracking first party
REPLACE_WITH_YOUR_EULERIAN_SITE_NAME = indiquer le nom de votre propriété Eulerian ( le site )
The following macros are dynamic and will be fed directly from your Adform platform when the user clicks:
__ADFMEDID__ = id du média
__ADFCAMID__ = id de la campagne
__ADFPLAID__ = id du placement
__ADFCREID__ = id de la bannière
__ADFDIM__ = dimensions de la bannière ( par exemple , 300x250 )
__ADFRND__ = valeur aléatoire ; Est utilisée pour éviter les mises en cache
__ADFUID__ = Adform User ID ( cookie ID )
When clicked, Adform will replace the macros with identifiers corresponding to the different tracking dimensions.
to transform credentials into platform name, campaign name, etc.