How to track a campaign on Pinterest Ads?

Pinterest Ads is Pinterest 's advertising platform, where businesses of all sizes can promote their products to an audience looking for inspiration and new ideas . With immersive visual formats and precise targeting tools, it allows brands to capture users' attention at the earliest stages of their buying journey, increase their visibility and boost engagement and sales.

For Pinterest Ads campaigns, the tracking URL format used is the Social marketing channel.

Here is the format to use for tracking clicks:
LANDING_PAGE_URL?esc-publisher=pinterest-ads&esc-name=pinterest-ads-{campaignid}&esc-location=pinterest-ads-{adgroupid}&esc-creative=pinterest-ads-{creative_id}&esc-creativetype=1x1
The following macros are dynamic and will be populated directly from your Pinterest platform when the user clicks:
{campaignid} = campaign IDc
{adgroupid} = adgroup ID
{creative_id} = creative ID (PIN ID)

Important: upon click, Pinterest will replace the macros with IDs corresponding to the different tracking dimensions.
Setting up the Pinterest Spend Connector is required to transform IDs into names for the campaign, ad group, and creative dimensions.

Pinterest Impression Tracking
Eulerian Clients can leverage the Pinterest MTA Connector to power their multi-touch attribution models with Pinterest post-impression.