How do I sync my Awin spending with Eulerian?

This documentation guides you through setting up a connector that will automatically sync your Awin program spend with the Eulerian Marketing Platform.
The goal is to enable the analysis of the performance of marketing campaigns via key indicators such as costs, ROI and ROAS.


Benefits of the Connector

  • Automatically sync spending data from your Awin programs
  • Data retroactivity for historical analysis of your campaign performance


Prerequisites

Before you begin setup, make sure you have the following:
  • A Eulerian user account with “Administrator/Webmaster” rights.
  • An Awin user account with the appropriate rights to query the Awin API.
  • All Awin campaigns must be previously tracked with the dedicated Eulerian tracking template


Configuring the Awin Spend Connector in your Eulerian platform


Access path: Collection → Media Collection → Budget Connector → Awin - Cost From Conversion Listing

After clicking on the Awin Connector, the connector configuration window opens.

Parameters to be filled in


  • Name : Enter the name of your connector (free entry)
  • Token: indicate the token communicated by your Awin AM to allow Eulerian to request your affiliate program data via API
  • How to retrieve a TOKEN if you have an Awin account:  https://developer.awin.com/apidocs/api-authentication 
  • Advertiser ID: your advertiser ID at Awin
  • Region: Possible options are:
  • FR for France
  • ES for Spain
  • Delay: Allows you to define the recurrence of the synchronization. Possible options are:
  • yesterday
  • last week
  • last month
  • Time zone: UTC+1 for France
  • Conversion Type: Select “sale” or “quote” depending on your affiliate program’s business model.
  • Support: Select the support name as declared in your click tracking link by parameters ("awin" in lowercase by default, see  ⁠⁠How to track an Awin campaign?⁠  )
  • Status: Click the button to switch the connector to active mode
  • Associate with a default campaign:
  • It is recommended not to enable this option so that costs are distributed across tracked campaigns
  • If you enable this option, a fallback campaign named " awinmediacost-fallback" will be created to repatriate Awin spend

Click on “Confirm” to finalize the creation of the connector!


How the Connector Works

  • Synchronization is retroactive, allowing historical data to be recovered if necessary.


Support and Assistance

If you have any difficulties or questions regarding the connector configuration, you can contact our Customer Success team at the email address:  am@eulerian.com  .