With the new Eulerian connector for Slack, receive automated performance analyses and personalized alerts every day, directly in a dedicated channel of your collaborative tool.
This new connector allows you to send deduplicated/attributed conversions to your Connexity partner daily.
Developments
Data mining and consent data:
It is now possible to display the user consent status for each data mining event (sales, quotes, started baskets).
Data mining: List of sales
Marketing Mix Modeling:
New widget available to visualize the decomposition, over time, of the contribution of each variable integrated into the Marketing Mix model.
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Google Authentication:
Upgrade of the Google authentication connector to allow management of the Standard oauth authentication procedure (already existing) as well as the procedure dedicated to the Service Account (new).
The following Eulerian connectors are compatible:
Google Ads AdGroup
Google Ads Display
Google Search Ads 360
Google Analytics 4
Google Campaign Manager 360
Google DV360
Audience management (Customer Data Platform):
Optimized sorting logic for rules that define an audience in multisites.
In a CDP audience populated with data from different Eulerian properties (sites), audience assignment rules are now organized alphabetically, based on property names.