Domain aliases allow third-party domains to be declared within the scope of the Eulerian site, in order to preserve the continuity of attribution throughout the purchase journey.
This need arises in two main situations:
- : the same content is accessible via several domain names (a common case in SEO strategies)
- : the user is temporarily redirected to an external domain (PayPal, Stripe, 3-D Secure, etc.) before returning to the site
If these domains are not declared, the return traffic will be counted in the lever and a new marketing touch will be counted.
When paying via PayPal, the user temporarily leaves the site and redirects to paypal.com . Without an alias, Eulerian interprets this redirection as a new keystroke. By declaring paypal.com as the alias, the attribution remains intact.
From the Eulerian interface:
Click on the button and fill in the fields directly in the interface.
Click the button and import a CSV file that meets the following specifications:
None
contain , end , start , is
Third-party domain name to alias
paypal.com , 3d.secure.lcl.fr
Mywebsite-contient-par,contain,mywebsite-contient.net
Mywebsite-termine-par,end,mywebsite-end.com
Mywebsite-commence-par,start,mywebsite-start.com
Mywebsite-est-exactement,is,mywebsite-is.com
To delete an existing alias, click on the to the left of the corresponding line in the interface.
: domains must be entered without a trailing slash.
-
www.monsite.com -
www.monsite.com/
: a value in French or misspelled in the CSV will cause an import error.
: A column header, incorrect order, or an incorrect separator can cause silent errors. Check the file before uploading.