12-04-2024

New Features

Eulerian REACT NATIVE SDK: The Eulerian SDK allows you to:
  • Track user journeys within a mobile application.
  • Link them with mobile web acquisition sources and in-app.
  • Connect with web journeys.
  • Integrate with the offline world (such as in-store sales).
React Native is a popular cross-platform development framework, as it allows developers to create a single codebase that works on both iOS and Android systems.
Learn more:  Link 
Custom Paid Channels (Channel Grouping): This feature allows you to group paid campaigns and paid supports to create new custom channels, available in a dedicated structure. A structure corresponds to a set of custom paid channels.
  • You can create as many structures as you want. A campaign can only belong to one custom paid channel within a structure. The same campaign can belong to different structures.
  • Data is available in your Report Center.
TimeOne Spending Connector: Synchronizes campaign expenses from the TimeOne affiliate platform.
Yahoo DSP Spending Connector: Synchronizes campaign expenses from Yahoo's programmatic DSP platform.
Server-side Cookieless Enrichment: Allows for the integration of third-party data and events server-side into the Eulerian platform, linked to the Eulerian or Partner user identity. An important step to prepare for a cookie-less future and to allow actors like Universal IDs, Call Centers, or any other types of actors to enrich the Eulerian data catalog without third-party cookies.
New Third-Party Data: More than thirty native metrics from TikTok Ads and Pinterest Ads platforms are now available, and you can synchronize them with your campaigns tracked in Eulerian.