Profiles

"Engagement profiles correspond to key moments of user engagement with the Client's website or app. Engagement profiles are customizable and can be calculated over one or more visits. Engagement profiles are also dynamic. For an e-commerce Client, these engagement profiles might look like this: Visitor > visited the site, Looker > viewed a product page, Shopper > added a product to the cart, Buyer > made one purchase, Rebuyer > made more than one purchase. The profile change metric increments by +1 each time a user moves from one profile (A) to another profile (B)."

"Number of visits recorded for each active profile at the time of visit initiation. In other words, this is the profile attributed to the user at the time of their first page view."

Number of profile changes.

Number of profile changes post-click.

Number of profile changes post-impression.

Number of profile changes post-impression/post-click/revisit.

Number of profile changes on revisit.