12-06-2025
New API documentation
Completely redesigned documentation – clearer, faster to navigate and continuously updated.Access it now: https://doc.api.eulerian.com
Connectors & integrations
Spend Synchronization
Bing Ads Display
This connector allows you to synchronize Bing spend within the context of Bing campaigns tracked with Eulerian Display tracking parameters.
Spend Synchronization
Bing Ads AdGroup
Replaces the old Bing EPC for optimized management of new campaign types.
Monetization
FreeWheel Audience Manager
Partner connector upgraded.
Spend Synchronization
Effinity
Partner connector upgraded.
Conversion API (CAPI)
Effinity
Partner connector upgraded.
Linear TV Connector
Realytics
Integration of TV touchpoints measured by Realytics into Eulerian’s MTA and Customer Journey reports, as well as in the Report Center as external metrics.
Modeled Post-Impression
Auto-linked checkbox to campaigns
Activate post-impression on all relevant EPCs with a single click.
Collaboration Tools
Slack
Receive real-time automated Insights & Alerts in a dedicated Slack channel.
Collaboration Tools
Teams
Receive real-time automated Insights & Alerts in a dedicated Microsoft Teams channel.
Streaming Data
Datadog
Real-time tracking of critical metrics in Datadog.
Universal Identifiers
FirstId
"Eulerian can now dynamically retrieve the value of the First-ID cookie and use it to merge marketing events related to the same individual. This improves: - Addressability: more exposures are linked to conversions. - Resilience to third-party cookie deprecation. - Attribution model accuracy: fewer “orphan” conversions, hence fairer weights per channel."
Audience Synchronization
Partner External Counts
"Eulerian can now retrieve the approximate size of your audiences daily via targeted ad platforms’ APIs. These volumes are logged once a day and can be displayed in the Report Center to track daily changes in your activation bases."
Updates
Weborama, AB Tasty, Kwank, Yahoo DSP, Amazon Audience & Amazon DSP Conversion
Enhanced compatibility and improved performance.
New features
Added a new dimension in the "Sales Summary by Product" report
The Sales Summary by Product report allows you to track the performance of your marketing channels on the sale of your products.
It is now possible to start your analysis with segmentation by marketing channel and end with the groups of products sold .
New descent available :
Global > Par levier > Support > Campagne d'acquisition > Groupes de produits
New Eulerian installation form
We're making it even easier to onboard our platform!
Now, new users can get started with a redesigned, clearer, and step-by-step onboarding experience .
This new form allows :
to integrate the tracking code easily depending on the platform used (CMS, SDK, server-side, etc.),
to integrate the tracking code easily depending on the platform used (CMS, SDK, server-side, etc.), to instantly check the installation in real time,
to instantly check the installation in real time, quickly access the associated guides for each configuration.
quickly access the associated guides for each configuration.
This new screen centralizes everything needed for fast, reliable implementation, adapted to all technical environments.
This new screen centralizes everything needed for fast, reliable implementation, adapted to all technical environments.
Report Center
Multiple fixes & small improvements – improved chart reliability (MMM, weighted rules, etc.) and improved UX.