12-06-2024



New Features


New Server-Side Conversions Connector (CAPI): Tripadvisor


Evolution of existing features


Multi-Touch Attribution (MTA): Optimized the graph to display thousands of entries for analyses performed at the Campaigns dimension level

Multi-Touch Attribution (MTA): Upgrade of the data-driven Markov algorithm to prepare for the upcoming arrival of a predictive recommendation solution for media mix budget allocations.

Multi-Touch Attribution (MTA) & Customer Journey (CJ): Optimization of processing times to make data available on D+2 (previously available from D+3).

Multi-Touch Attribution (MTA): The “virtual sub-lever” dimension now takes into account “Post-Impression” type touchpoints.



In bulk


Report Center: Fix for exporting widget data to CSV format with optimized separator handling.

Google Search Ads 360 Connector: Upgrade of the Google Ads Search 360 API.

DV360 Connector: Upgrade of versions of the DV360 connector to take into account the notions of consent required by Google within the framework of the DMA.