How do I track my YouTube campaigns?

Find below the Youtube Ads tracking format for the Display marketing channel .
If you integrate the Eulerian tracking template directly into your Youtube campaigns tracking template , we recommend that you encode the special characters .
It is currently not possible to integrate Eulerian impression tracking within the Youtube platform.
If you are wrapping the Eulerian tracking template within another platform's tracking , make sure that your separators (the | sign) and your macro markers (the { } signs) are not encoded (as %C and %D respectively).
Documentation dedicated to tracking DV360 campaigns is available here:  ⁠⁠Comment tracker une campagne sur DV360 ?⁠ 


Benefits of Youtube Ads tracking template

  • Automatic trafficking of your Youtube Ads campaigns on the following dimensions:
  • Campaigns
  • Ad group
  • Creatives
  • Automatic retrieval of Youtube Ads campaign spending information via our dedicated connector  ⁠⁠Comment synchroniser mes dépenses Youtube Ads avec Eulerian ?⁠ 


Where can I integrate Eulerian tracking into my Google Ads platform?

    Go to your Google Ads account.
    Select the relevant Youtube campaign.
    Go to the ' Final URL Suffix ' section of the campaign and integrate the corresponding Eulerian tracking template.


Youtube :

{lpurl}?ead-publisher=youtube&ead-name=youtube-{campaignid}&ead-location=youtube-{adgroupid}&ead-creative=youtube-{creative}&ead-creativetype=1x1

Description of macros:
{campaignid} : macro indicating the ID of the campaign that caused the click
{adgoupid}: macro indicating the ID of the ad group that caused the click
{creative}: macro indicating the name of the creative that caused the click