12-12-2024
New Features
Algorithmic Attribution (MTA) in Global Summary: MTA attribution views are now available in the Global Summary report.
Contact your Customer Success team for a dedicated training workshop!
If you move from a paid last-click or similar model to an MTA model, expect a transfer of performance from your paid channels to organic SEO.
UTIQ (Universal Identifier): Segmentation and activation of Eulerian audiences based on UTIQ identity.
- Available destination: EQUATIV
- More information: https://docs.utiq.com/docs/equativ
Eulerian Partner Connect (EPC): New Tradedoubler spend connector. Daily synchronization of your affiliate program costs.
PEGA Server-Side Connector: Send and update user-centric parameters in real time to PEGA Customer Decision Hub.
“Traffic by Pages” report: Report metrics are now available in multi-dimensional drill-down for Page Labels.
Generic Connector for external data: management of the import of external data for use in Marketing Mix Modeling, Report Center and Native Reports solutions. Prior declaration of new metrics is mandatory to make them available in widgets.
SEO | Google Search Console Connector: Manages Google Search Console data import for use in Marketing Mix Modeling, Report Center and Native Reports solutions. Prior declaration of new metrics is mandatory to make them available in widgets.
SEO | Bing Webmaster Connector: management of Bing Webmaster data import for use in Marketing Mix Modeling, Report Center and Native Reports solutions. Prior declaration of new metrics is mandatory to make them available in widgets.
How to query external data in the Report Center?
All my traffic
external_hit
Number of external hits
external_visit
Number of external visits
external_visitor
Number of unique external visitors
external_dvisitor
Number of distinct external visitors
external_scart
Number of external baskets
external_order_amount
Amount of external orders
external_order_real
External Real Orders
external_realscartvalid
Actual Carts Validated (same breakdown as realscartvalid)
external_realscartvalidamount
Amount of actual validated carts (same breakdown as realscartvalidamount)
external_realestimatevalid
Actual estimates validated (same breakdown as realestimatevalid)
external_realestimatevalidamount
Amount of actual estimates validated (same breakdown as realestimatevalidamount)
My web pages/apps
external_googlesearchconsole_click
Clicks from Google Search Console
external_googlesearchconsole_view
Views from Google Search Console
external_bingwebmastertools_click
Clicks from Bing Webmaster Tools
external_bingwebmastertools_view
Views from Bing Webmaster Tools
Search Engines (SEO)
external_googlesearchconsole_click
Clicks from Google Search Console
external_googlesearchconsole_view
Views from Google Search Console
external_bingwebmastertools_click
Clicks from Bing Webmaster Tools
external_bingwebmastertools_view
Views from Bing Webmaster Tools
Keywords (SEO)
external_googlesearchconsole_click
Clicks from Google Search Console
external_googlesearchconsole_view
Views from Google Search Console
external_bingwebmastertools_click
Clicks from Bing Webmaster Tools
external_bingwebmastertools_view
Views from Bing Webmaster Tools
How to query external data in Native Reports?
Traffic per page
external_googlesearchconsole_click
Number of clicks recorded via Google Search Console for a page.
external_googlesearchconsole_view
Number of views (impressions) recorded via Google Search Console for a page.
external_googlesearchconsole_clickview (CTR)
Click-through rate (CTR) calculated from Google Search Console clicks and views for a page.
external_bingwebmastertools_click
Number of clicks recorded via Bing Webmaster Tools for a page.
external_bingwebmastertools_view
Number of views (impressions) recorded via Bing Webmaster Tools for a page.
external_bingwebmastertools_clickview (CTR)
Click-through rate (CTR) calculated from Bing Webmaster Tools clicks and views for a page.
Search engine
external_googlesearchconsole_click
Number of clicks recorded via Google Search Console for a search engine.
external_googlesearchconsole_view
Number of views (impressions) recorded via Google Search Console for a search engine.
external_googlesearchconsole_clickview (CTR)
Click-through rate (CTR) calculated from Google Search Console clicks and views for an engine.
external_bingwebmastertools_click
Number of clicks recorded via Bing Webmaster Tools for a search engine.
external_bingwebmastertools_view
Number of views (impressions) recorded via Bing Webmaster Tools for a search engine.
external_bingwebmastertools_clickview (CTR)
Click-through rate (CTR) calculated from Bing Webmaster Tools clicks and views for an engine.
Evolution of existing features
Evolution of the Meta click tracking format: previously, the Meta tracking format recommended by Eulerian included a dynamic macro inserted at the esc-publisher= parameter level. This dynamic macro had the effect of segmenting the Meta support by distribution network, in order to obtain the segmentation by support "fb", vs "ig", vs "an" in the campaign performance reports.
The new tracking format available in the Eulerian tracking generator allows you to keep a unique media name "meta" in your performance reports. Segmentation by delivery network is now available at the eseg-item parameter level (incoming segment value).
Important: the previous tracking format remains supported.
Path: collection > media collection > tracking generator > Meta Ads
EULERIAN IO: When creating the account, the “E-Commerce” dashboard from the gallery is automatically associated with the account.
Marketing Budget Allocator: improved date management with the addition of a calendar to allow the user to generate budget allocation simulations on specific dates.
Dimension Explorer: added the dimension "conversion tracking: parameter value" as a custom dimension within the Report Center (prior declaration required).
Fixes
"Traffic per page" report: fix on the counting of the "visit" metric for Page Label dimensions.
"Landing pages by lever" report: fix for exporting data from the results table after breakdown by url.