How do I synchronize my TikTok Ads spend with Eulerian?

This documentation guides you through setting up a connector that will automatically sync spend and impressions from your TikTok Ads campaigns with the Eulerian marketing platform.
The objective is to enable the analysis of the performance of marketing campaigns via key indicators such as expenses, ROI and ROAS.


Benefits of the Connector

  • Automatic, daily synchronization of spending data from your TikTok Ads campaigns, as well as clicks and impressions data
  • Data retroactivity for historical analysis of your campaign performance
  • Automatic trafficking of your campaigns on the following dimensions:
  • Campaigns
  • Ad groups
  • Advertising


Prerequisites

 ⁠⁠Comment tracker une campagne sur Tiktok ?⁠ 


Configuring the TikTok Ads Spending Connector in your Eulerian platform

Sync Settings


Name: This field is pre-filled and can be modified.

oAuth authentication: If you have already completed this step, you will be able to select your TikTok Ads account from the drop-down list in the oAuth authentication line. Otherwise, click add authentication.
Thanks to your TikTok Ads user account, you will be able to generate authentication which will allow Eulerian to connect to the TikTok API.
You can modify the authentication name (Free entry) then click on Generate partner authentication URL → Connect .


The TikTok login page now opens and prompts you to enter your login and password to finalize the authentication procedure.


Once your credentials have been entered, a new connection is available in the oAuth authentication field on the interface.

All connection information is automatically retrieved by our application, you simply need to enter the TikTok Advertiser ID of the account to associate.


Matching and aliasing (OPTIONAL): Change these values ​​only for specific implementations.

Click CONFIRM.



Connector Operation

  • The connector performs daily automatic synchronization between 1 a.m. and 6 a.m. to retrieve data from the previous day.
  • Synchronization is retroactive, allowing historical data to be retrieved if necessary.

Support and Assistance

In case of difficulties or for any questions relating to the configuration of the connector, you can contact our Customer Success team at the email address:  am@eulerian.com  .