30 Tips to Simplify Your Life

The virtual sub-lever allows you to group several campaigns under the same lever. For example, for Display, it allows you to have an additional level of analysis, such as RTB and retargeting. The sub-lever will also be usable when creating attribution views.

You can add an extra level of granularity in reporting by grouping virtual sub-levers into a virtual sub-lever group.

A media plan is a grouping of several campaigns, allowing an additional level of reading in reporting. It allows you to go beyond just grouping campaigns under a single lever.

As with attribution models, Eulerian Insight allows you to add notes to reports to personalize them. You can make personal comments or share them with your team.

You can quickly validate and cancel sales manually from the datamining section by simply indicating the references you wish to validate or cancel.

Sales and lead types allow you to create conversion sets that you can then filter in your native reports or compare in your Report Center. This helps compare your acquisition campaign performance based on the types of conversions generated.

Eulerian Insight offers daily action or analysis recommendations based on your data to optimize your media mix and get the best from your Eulerian solution and media investments.

Add comments to your attribution models. Track when, why, and how models were modified for future reference.

GDPR requires setting a data retention period. Eulerian allows you to set a retention period after which data is automatically purged.

Use the TMS rule library to automate rule management across various tags in the tool, eliminating the need for tag-by-tag rule changes.

Before launching your acquisition campaigns, you can send audiences to your media partners for targeting or exclusion purposes.

Remember to add your domains in the domain alias section to prevent them from appearing in the referral channel.

Configure third-party tag triggering based on specific events on the page using the xpath selector. Contact your CSM team!

The duration of an attribution window can range from a few minutes to several weeks. Each interaction type (post-click, revisit, post-impression) has its own customizable attribution window.

You can personalize the labels and channels of KPIs so they appear as you prefer in all your reports.

These are additional parameters to add to your tracking. They provide an extra level of analysis in reporting by lever. Inbound segments are particularly useful for customizing traffic nomenclature. They are regularly used to capture affiliate IDs when tracking affiliate campaigns.

Engagement profiles help you understand where a user stands in terms of engagement with your brand on your website. Each profile represents a step in the user’s relationship with your brand.

It is important to declare custom and CRM parameters on the Eulerian platform so that the information is available in segmentation and reporting. Contact your CSM team!

Track the evolution of your audiences and segments.

To prevent unnecessary tracking link indexing by various bots, edit your robots.txt file at the root of your subdomain and add three exceptions: AdsBot-Google, AdsBot-Google-Mobile, and MSNPTC. These are mandatory for tracking sponsored links.

Heatmaps allow you to visualize hot/cold zones indicating where users tend to click on your pages.

This feature is useful, for example, when you do not want your own visits to be counted. It helps avoid counting irrelevant connections and ensures accurate data collection.

The Authorized Domains feature allows you to restrict Eulerian click tracking to only certain approved domains. This prevents fraudulent use of tracking URLs, which can alter report data.

Eulerian’s Cookie Control report allows you to decide which partners can store cookies on your domain.

Minimum collection instructs Eulerian on how to behave when a user rejects Eulerian.

Use the tab that shows you all selected elements in the rules editor and TMS instead of checking each one individually.

You can download all tables from the solution in CSV format at the bottom of the page. Whether it's a list of campaigns, requests, audiences, or publishers, if you are more comfortable working in this format, you can do so!

GDPR requires you to purge collected user data upon request. The ID Purge module allows you to delete all or part of the data linked to an identifier (email, CRM ID, partner ID, etc.).