How to track a campaign on the Amazon DSP?
Amazon requires that the tracking domain used to track the performance of programmatic campaigns managed on its DSP be whitelisted in order to serve.
This impacts the format of Eulerian Client impression tracking URLs .
Eulerian offers its Customers the possibility of using a dedicated tracking domain whitelisted with Amazon: ew3.io
Use of this domain is required to track impressions from programmatic campaigns
How to generate click and impression tracking links for Amazon DSP campaigns?
To retrieve Eulerian click and impression tracking URLs for Amazon, go to: Collection / Media Collection / Tracking Generator
In the "Choose what you want to track" field, select "Amazon" from the drop-down list.
All parameters are auto- completed and include Amazon DSP dynamic macros. Be sure to check and edit the "Destination URL" field though.
Then click on “Generate”.
Important: After clicking on "Generate" , click on the "Amazon (Europe)" tab to retrieve the appropriate tracking links.
For more information on feeding the GDPR parameters of impression tracking, please refer to the following documentation:
Here are some examples of tracking links:
Click tracking by parameters:
https://www.monsite.fr/?ead-publisher=amazon&ead-name=amz-{%campaign_cfid}&ead-location=amz-{%ad_cfid}-1x1&ead-creative=amz-{%creative_cfid}-1x1&ead-creativetype=1x1
Impression tracking:
<img src="//ew3.io/v/a/monsite-eulerian/1x1.b?ead-publisher=amazon&ead-name=amz-{%campaign_cfid}&ead-location=amz-{%ad_cfid}-1x1&ead-creative=amz-{%creative_cfid}-1x1&ead-creativetype=1x1&ea-rnd={%random}&gdpr=${GDPR}&gdpr_pd=${GDPR_PD}&gdpr_consent=${GDPR_CONSENT_STRING}" width="1" height="1" border="0" style="display:none;" />