12-07-2025
What's new
We are pleased to present the latest developments available in your Eulerian platform.This batch of updates strengthens user experience, data quality, and user autonomy through improvements to several key modules.
New navigation menu
A complete overhaul of the navigation tree has been carried out to simplify the user experience. 
The main panel available on the left of the interface now offers direct access to the key solutions of the Eulerian platform:Analytics,Attribution,Activation, Segmentation.In addition, the list of reports and features available for each solution is becoming clearer.
The main panel available on the left of the interface now offers direct access to the key solutions of the Eulerian platform:Analytics,Attribution,Activation, Segmentation.In addition, the list of reports and features available for each solution is becoming clearer.The menu now adapts dynamically according to the type of offer subscribed to by the Eulerian Client (Free/Growth/Scale/Enterprise).
New action button for your favorite features
Explore your data - Create a new audience - View your AI analytics and more!A new shortcut + NEW to your favorite applications is now available in the header of your Eulerian platform.
Report Center & Visualization
"Mini bar chart" visualization in data tablesA new visualization allows you to display mini bar charts directly in table cells, making it easier to read and quickly compare data.
Adding trend and evolution dataWidgets now support trend visualizations for date comparisons, for dynamic reading of metrics trends.
Improved appearance and preloadingOptimized graphics rendering and loading performance for a smoother experience.
Data Quality
Automated robot detectionA native bot detection feature is now enabled by default, ensuring better quality and reliability of your data.
This development reduces the exposure of Eulerian Clients to bot traffic, which occasionally causes peaks in direct access traffic.
Increased MTA
The performance of your statistical post-impression campaigns is now available to all Eulerian Clients!
Measure the impact of your ad impressions… without pixels or cookies!
The benefits of post-printing modeled in Multi-Touch Attribution (MTA):
- Simplicity : Simply leverage impressions from your existing Enterprise Partner Connectors (EPCs) — no pixels required.
- Walled Garden Compatible : Enable post-view measurement on YouTube, Meta, Pmax, TikTok, but also in DOOH and CTV.
- Cookieless by design : Measure post-impression performance on Safari and Firefox, without third-party cookies.
- Compliance : No personal data is required.
We are taking advantage of this public release to announce 3 new features:
- Added partner click modelingIn addition to partner impressions, it is now possible to model partner clicks. This feature is particularly useful for campaign types that do not generate arrivals on your site (e.g., phone calls, hotel searches, etc.) and/or in-app campaigns that do not allow for dedicated tracking.
- Added modeling of traffic blocked by Ad Block
Set a blocked ad traffic rate and the algorithm will model the performance of your marketing channels for these audiences
- Added a customizable retroactivity concept for models
Set a time period in the past (24h, 48h or more) to take into account partner impressions and impact the performance of your campaigns from the first day of broadcast.
Contact our Customer Success team for more information.
Attribution and Performance of your Products
All Product-related reports (Report Center, Sales Summary by Product) are now compatible with attribution views.You can now compare the performance of your marketing campaigns for product sales based on your custom attribution algorithm (single-touch and multi-touch).
Only post-printing via Pixel is compatible with the Sales Summary by Product report.Modeled post-impression is not currently taken into account for Product attribution.