" Real" metrics such as sales, revenue, quotes, and margin differ from traditional metrics by including cancellations and returns.
This allows you to differentiate your GMV (gross merchandise volume, or total business volume) from the actual business volume.
This distinction also applies to quotes.
Actual metrics and conversion validation:
To take into account cancellations and returns, Eulerian has introduced sales, quotes, turnover, and margin metrics which are only incremented when the conversion is validated.by your teams. These conversions, once validated, will allow you to update the “real” metrics.
If you do not implement a sales validation/cancellation mechanism, the Sales and Actual Sales metrics will display the same data.
With the implementation of a sales validation/cancellation mechanism, Sales metrics will show more volume than Actual Sales metrics.
To validate a conversion, whether it is a sale or a quote, it will be necessary to update the status of the conversion.
Sales statuses in Eulerian:
Eulerian offers three statuses for your sales:
"pending" : This is the initial status for all conversions. The sale is recorded and the related KPIs are populated.
"validated" : The sale is confirmed by your teams. The "actual sales" metric keeps the sale and related KPIs (turnover, margin, etc.) in mind.
"cancelled" : The sale is cancelled by your teams. The "actual sales" metric is updated with the deduction of the sale and the related KPIs (turnover, margin, etc.).
Metrics impacted by the notion of “real”:
Actual sales (and associated ratios) : Number of sales validated by your teams on the platform.
Actual turnover (and associated ratios) : Turnover generated by validated sales.
Actual margin (and associated ratios) : Margin achieved on validated sales.
Actual quotes (and associated ratios) : Number of quotes validated by your teams.
Actual quote turnover (and associated ratios) : Potential turnover linked to validated quotes.