How do I sync my Youtube Ads spending with Eulerian?

This documentation guides you through setting up a connector that will automatically sync your Youtube Ads campaign spend with the Eulerian marketing platform.
The goal is to enable the analysis of the performance of marketing campaigns via key indicators such as expenditure, ROI and ROAS.


Benefits of the Connector

  • Automatic and daily synchronization of spending data from your Youtube Ads campaigns
  • Data retroactivity for historical analysis of your campaign performance
  • Automatic trafficking of your campaigns on the following dimensions:
  • Campaigns
  • Ad Groups
  • Creatives
  • Expenses
  • Impressions
  • Clicks (except for Sitelink campaigns)


Prerequisites

Before you begin setup, make sure you have the following:
  • A Eulerian user account with “Administrator/Webmaster” rights.
  • A Google Ads user account with “Standard” rights.
  • Your Youtube campaigns must first be tracked with the appropriate tracking link.

 ⁠⁠Comment tracker mes campagnes Youtube ?⁠ 


Configuring the "Google Ads Display" Spending Connector in your Eulerian platform


Path: Collection → Media Collection → Budget Connector

    Click on the add new connector button
    Search for “ Google Ads - Display ”, click on the corresponding logo and fill in the necessary information

Note that if a Google Ads - Display connector is already configured, the connector icon will be tinted green, but that does not prevent you from adding another one, for a different Adwords account for example.

  • If you have multiple Adwords accounts to sync, you need to create a sync connector per Adwords account
  • You cannot configure a connector on a Manager Account (MCC) directly
  • On the other hand, the account to be synchronized must be linked to a Manager Account (MCC), and you will have to perform the authentication with the MCC accesses (see below)

The following window appears:


Field description:

  • Name: Free field
  • Filter by campaign name: If you need to exclude one or more campaigns from synchronization, you can set a filter corresponding to the name of the campaigns you do not want to synchronize.
  • oAuth authentication : It is mandatory to perform an oAuth authentication in order to authorize your Google Adwords account to send data to the Eulerian platform. (See below)

oAuth authentication:

Click onAdd authenticationThenGenerate Partner Authentication URL AndLogin .

The Google login page now opens and prompts you to enter your logins and passwords to complete the authentication procedure.


Once your credentials are entered, a new connection is available in the oAuth authentication field on the interface.

Click on download advertiser accounts list , you should see the list of your Adwords accounts.

Login information:

  • user ID (automatically filled in) : ID of the selected Adwords account. (Format: XXX-XXX-XXXX).
  • customer name (automatically filled in) : Name of the associated Adwords account.

Please note : you must not select the MCC account but create a connector for each “child” Adwords account.

Select the account to sync and update the Mapping fields as shown in the screenshot below :


Click onConfirm to finalize the configuration.



How the Connector Works

  • The connector performs a daily automatic synchronization between 1am and 6am to retrieve the previous day's data.
  • Synchronization is retroactive, allowing historical data to be recovered if necessary.


Support and Assistance

If you have any difficulties or questions regarding the connector configuration, you can contact our Customer Success team at the email address:  am@eulerian.com  .