Stape
This documentation explains how to configure and deploy the Eulerian Marketing Platform template on your GTM Server-Side container using your Stape account.
1️⃣ Prerequisites
-
A Google Tag Manager Server-Side (GTM SS) account already configured - An active Stape account ( https://stape.io ) where the sGTM container exists and is available
- Administrator access to GTM and Stape
- Your Eulerian Marketing Platform data collection domain is provided upon creation of your account
2️⃣ Importing the Eulerian template
Go to your sGTM container
In the template library, search for Eulerian Marketing Platform
Import it into your container
Click on Add to Workspace
Verify that the template appears in your list of GTM Server-Side templates
3️⃣ Tag configuration
In your sGTM container, go to the Tag section and create a new tag
Select the Eulerian Marketing Platform template
Configure the required settings:
- targetHost : the data collection domain for your site (e.g.,
sdf76df.eulerian.io)
4️⃣ Configuring triggers
To ensure that the data is correctly sent to Eulerian, configure your triggers in GTM SS:
Global trigger
- Use the All Events trigger to send all hits to the Eulerian server.
- Client is GA4
Specific triggers (optional)
- Transaction / Purchase :
event=purchase - Custom interactions : add more triggers to track events like
add_to_cart,login, etc.
5️⃣ Publication & Testing
Use Preview Mode to verify that events are being sent correctly to Eulerian.
Test each trigger in Preview Mode before publishing.
Publish the changes to your sGTM container
Best practices
- Verify that your GTM SS server is correctly connected to your custom domain (Stape makes domain and SSL configuration easy)
- Use a staging environment before pushing to production