TAGGRS

This documentation explains how to configure and deploy the Eulerian Marketing Platform template on your GTM Server-Side container using your TAGGRS account.

1️⃣ Prerequisites

•  A Google Tag Manager Server-Side (GTM SS) account already configured
•  An active TAGGRS account
•  Administrator access to GTM and TAGGRS
•  Your Eulerian Marketing Platform data collection domain is provided upon creation of your account

2️⃣ Connecting to TAGGRS

Log in to your  TAGGRS  account
Select the project or property corresponding to your GTM Server-Side container
Access the menu or the Templates section (or Connectors , depending on the TAGGRS interface)

3️⃣ Importing the Eulerian template

In the TAGGRS template library, search for Eulerian Marketing Platform
Click on Add to project
Verify that the template appears in your list of GTM Server-Side templates

4️⃣ Tag configuration

In your GTM SS container (via TAGGRS), create a new tag
Select the Eulerian Marketing Platform template
Configure the required settings:

• targetHost : the data collection domain for your site (e.g., sdf76df.eulerian.io )

5️⃣ Configuring triggers

 Global trigger

• Use the All Events trigger to send all hits to the Eulerian server.
• Client is GA4

 Specific triggers (optional)

• Transaction / Purchase : event = purchase
• Client is GA4
• Custom interactions : add more triggers to track events like add_to_cart , login , etc.

6️⃣ Publication & Testing

Publish the changes to your GTM SS container from TAGGRS
Use Preview mode to verify that events are being sent correctly to Eulerian.
Confirm proper operation with your Eulerian contact if necessary

 Best practices

• Verify that your GTM SS server is correctly connected to your custom domain.
• Use a staging environment before pushing to production