How do I sync my Amazon DSP spend with Eulerian?

This documentation guides you through setting up a connector that will automatically sync your Amazon DSP campaign spend with the Eulerian Marketing Platform.
The goal is to enable the analysis of the performance of marketing campaigns via key indicators such as ad spend, ROI and ROAS.


Benefits of the Connector

  • Automatic, daily synchronization of spending data from your Amazon DSP campaigns
  • Data retroactivity for historical analysis of your campaign performance
  • Automatic trafficking of your campaigns on the following dimensions:
  • Campaign
  • Location
  • Creative


Prerequisites

Before you begin setup, make sure you have the following:
  • A Eulerian user account with “Administrator/Webmaster” rights.
  • An Amazon DSP user account with “Standard” rights.
  • All Amazon DSP campaigns must be previously tracked with the dedicated Eulerian tracking template


Configuring the Amazon DSP Spend Connector in your Eulerian Platform


Access path: Collection → Media Collection → Budget Connector → Amazon DSP - Reporting

After clicking on the Amazon DSP - Reporting logo, the connector configuration window opens.


Parameters to be filled in


  • Name : Enter the name of your connector (free entry)
  • Amazon S3 location: select your business region
  • Oauth Authentication: click on "Add authentication"

The Amazon DSP API requires the use of a user account for the Eulerian platform to be authorized to sync data from your Amazon DSP advertising account.

Click on “Add authentication” then “Generate partner authentication URL” and “Connect” .

The Amazon DSP login page opens and prompts you to enter your username and password to complete the authentication process.


Once authentication is complete, you will simply need to select your Advertising Account from the drop-down list newly available in the connector configuration window.

Click on “Confirm” to finalize the creation of the connector!



How the Connector Works

  • The connector performs an automatic daily synchronization between 1am and 6am to retrieve the previous day's data.
  • Synchronization is retroactive, allowing historical data to be recovered if necessary.


Support and Assistance

If you have any difficulties or questions regarding the connector configuration, you can contact our Customer Success team at the email address:  am@eulerian.com  .