AddingWell by Didomi
This documentation explains how to configure and deploy the Eulerian Marketing Platform template on your GTM Server-Side container using your Addingwell account.
1️⃣ Prerequisites
-
A Google Tag Manager Server-Side (GTM SS) account already configured - An active Addingwell account
- Administrator access to GTM and Addingwell
- Your Eulerian Marketing Platform data collection domain is provided upon creation of your account
2️⃣ Connecting to Addingwell
Select the project corresponding to your GTM Server-Side container.
Access the Templates menu.
3️⃣ Import the Eulerian Marketing Platform template
In the Community Templates section, search for Eulerian Marketing Platform .
Click on Import .
Check that the template appears in your list of Server-Side Templates .
4️⃣ Tag configuration
In your GTM SS container, create a new tag .
Select the Eulerian Marketing Platform template.
Configure the required settings:
- targetHost : the data collection domain for your site (e.g.,
sdf76df.eulerian.io)
5️⃣ Configuring triggers
To ensure that the data is correctly sent to Eulerian, you need to configure appropriate triggers:
Trigger All events
- Type: Event Name
- Client is GA4
- Usefulness: sends a hit on each event
Customizable Transaction (Purchase) Trigger
- Type: Event Name
- Client is GA4
- Condition:
eventis equal topurchase - Purpose: Sends order and product information
Test each trigger in Preview Mode before publishing.For more information on the GTM Server Side
6️⃣ Publication & Testing
Publish the changes to your GTM SS container from Addingwell.
Use Preview mode to verify that events are being sent to Eulerian (check the network console to confirm).
Confirm proper operation with your Eulerian contact if necessary.
Best practices
- Verify that your GTM SS server is correctly connected to your custom domain.
- Use a staging environment before pushing to production.