Traffic

"This metric is incremented each time a user visits a webpage or the Client's app. A page view is counted with each call of the Eulerian collector tag. This metric can also be incremented on virtual pages in the context of a site where pages do not reload."

"A visit is counted upon the first page view of an active session, which by default lasts 30 minutes. The duration of a visit can be customized."

"The 'revisit' metric prioritizes attributing a visit to paid marketing touchpoints over direct access clicks. For example, if a user visits the Client's site on Monday after clicking on a Meta ad and returns to the site on Tuesday through Direct access, Eulerian will count +2 visits for Meta, one of which is a revisit."

Number of visits with only one page viewed.

"Rate of visits with only one page view. Calculation: single-page visits / total visits."

Calculated as follows: 100 - bounce rate.

Single-page visits / Total inbound visits on this page.

"Web analytics tools do not measure time spent for visits with only one page view, as measuring time spent requires at least two page view events that act as 'markers.' Workarounds exist, such as triggering a collector tag at regular intervals within the same current page, but these are not recommended because: 1) they exponentially increase the volume of collector hits, thus increasing Client billing; 2) they can skew the calculation of other engagement metrics; 3) they can slow down the loading of site pages, negatively impacting conversion rates. Web analytics tools also do not measure time spent on the last page viewed of a visit, as the measurement of time spent requires start/end markers characterized by page view events. By nature, the last page viewed in a visit is not followed by another page view. Additionally, the last page viewed marks the start of the 30-minute inactivity period that leads to the calculation of the visit's end. However, some web analytics tools allow considering an action performed by the user on the last page viewed as an event that triggers the 30-minute inactivity period and use this action event as the final 'marker' for calculating time spent on the last page viewed."

"This metric represents the number of distinct visitors who have accessed a website or app at least once during a given month. The counter resets to zero at the start of a new calendar month. This means that if a user makes 3 visits in January and 1 visit in February, and the period analyzed is January - February, Eulerian will count +2 (one unique visit in January and one unique visit in February). Important: To use this metric in the traffic report by page, it is necessary to declare the parameter within the Dimension Explorer."

"This metric is incremented for each user upon their first visit of the day to a website or app. The counter resets to zero every day. To correctly read this metric, we recommend analyzing it on a day-by-day basis or as a daily evolution."

"Number of unique visitors who have never been identified by Eulerian (before the visit recorded during the analyzed period). In short, if the user does not have an Eulerian cookie or uid parameter, and their fingerprint is not recognized, Eulerian will increment the New UV metric when their first page view is generated. Note that this metric cannot be incremented by an impression or click. The user must perform a visit on the site to be counted as a New UV. Finally, since the count is performed in real time, the metric will not be decremented if the user logs into their account later in the visit with a known identifier."

"A started cart is counted when a Cart-type tag is loaded on the cart summary page of a website or e-commerce app. With specific configuration of the tracking plan, it is possible to count a started cart as soon as the user clicks the 'add to cart' button (from a product page or any other page with this button)."

Number of visitors with an adblocker installed on their browser.

Carts started per visitor during the calendar month, divided by started carts.

Share of visits with an active adblocker.