12-11-2025

Rocket New features

  • RobotsDetect – Optimizing the detection of direct robot accessActivation of "direct" access management in the RobotsDetection module for all Eulerian Clients, in order to better identify / reduce this traffic and clean up traffic attribution KPIs.
  • New attenuation coefficient in the Augmented MTAAn Eulerian client can now import their Marketing Mix Modeling and Incrementality Testing results into the heart of the attribution engine. Exogenous coefficients calculated on the MMM side (particularly on post-impression) are used to "correct" the internal coefficients.Backhand Index Pointing Right Objective: to enable calibration of the Eulerian real-time engine with MMM models or incrementality tests.
  • AI Engines – Automatic categorization of AI traffic in SEOAI engines are now automatically categorized in SEO, which improves the quality of source classification in reports.
AI traffic was historically categorized within the Referrers channel. All traffic will be recategorized in the coming weeks.
  • TikTok MTA connector: import of deterministic impressions for TikTok Ads campaigns.


Sparkles Highlights / Improvements

  • Connectors
  • Pinterest Customer List : new connector for managing customer lists.
  • Adjust : possibility to use a custom tracking mapping (as for UTMs) + data synchronization from the API.
  • SEO NotProvided : new file format to clarify integration and ensure better fallback management.
  • Batch : Migration of the connector to the new Batch CEP version.
  • TikTok MTA : implementation of a store of hashed IPs to maximize matching via fingerprint.
  • Report Center – “Deprecated_event store”Added a dedicated store to access the old, deprecated EVENT report, to ensure continued access to the history.
  • Report Center – Dimension ExplorerAdded searchengine as an available dimension in the Dimension Explorer, for more detailed SEO/SEA performance analysis.
  • Report Center - SEO Iconography
Added logos of the main search engines (including AI engines)


Locked with Key Security

  • Strengthening the NPM supply chainFollowing recent supply chain attacks on npm repositories, a systematic check against a blacklist of packages has been implemented before each production deployment.Backhand Index Pointing Right Objective: to reduce the risk of introducing compromised dependencies into the platform.