How do I track my Leads with Eulerian?

What is a lead?


A "lead" on a website is defined as a visitor who is potentially interested in the company's products or services. This is someone who has shown some level of interest by taking specific actions on the site, such as filling out a form, signing up for a newsletter, downloading content, or even adding items to a shopping cart.

In marketing, the goal is often to convert these leads into actual customers by establishing ongoing communication with them, answering their questions, and guiding them through the buying process.



What attributes can a lead have at Eulerian?


At Eulerian, the concept of lead is manifested through the various actions that a user undertakes on your site, actions that demonstrate their interest without necessarily constituting the main objectives of your site. This could be creating an account, filling out a form, subscribing to a newsletter, or requesting a quote.

Your goal is to define those specific actions that you want to track when Eulerian is launched on your site, so that you can leverage them in your reporting. It is important to note that Eulerian offers the possibility to define different lead types. This allows you, if you have defined several, to distinguish them on your different visualizations.

In summary, at Eulerian, the lead represents the meaningful actions of users, and the platform gives you the flexibility to categorize these actions according to your specific needs and analyze them in depth in your reports.

In practice, the distinction between a lead and a conversion is made by using the parameter "estimate = 1" in the tag, which is needed specifically when it comes to quote requests. In addition to this parameter, we also have "ref" and "type" which are used respectively to provide a unique reference and the type of lead to identify the lead on the datamining on the "Quote List".

We retrieve the lead information by tagging the page that comes during and after the action performed, to allow the tag to retrieve potential parameters that can vary from one lead to another.


Example and use case


/* Example of a lead tag for the context of creating a quote for car insurance */
<script type="text/javascript">

var EA_datalayer = [

// Information Page
"path","<nom de la page>",
"pagegroup","<groupe de page>",

// Information Utilisateur
"uid","<identifiant utilisateur unique>",
"email","<email utilisateur hashé en SHA256>",
 
// Information contenu du devis
"ref", "<référence transaction>",
"amount", "<montant total hors frais de port>",
"estimate","1",
"type","<Assurance Auto>",

// Information produit - Recommandé
"prdname", "<montant du devis>",
"prdref", "<code produit (SKU/EAN/autre)>",
"prdamount", "<montant du devis>",
"prdquantity", "<nombre de produit du devis>",

// parametre produit contenu dans le devis
"prdparam-<param_produit_perso_1>","<modèle de vehicule",
"prdparam-<param_produit_perso_2>","<type d'assurance>",
"prdparam-<param_produit_perso_3>","<durée du contrat d'assurance>",

// parametre CRM
"<parametre_crm_1>","<ancienneté client>",
"<parametre_crm_2>","<ancienneté permis de conduire>",
"<parametre_crm_3>","<sexe du client>",

// parametre personnalisé
"<parametre_conversion_1>","<type de financement>",
"<parametre_conversion_2>","<code promo>"
"<parametre_conversion_3>","<usage>",
];

EA_push(EA_datalayer) ;
</script>

* Example of a lead tag for a registration on an e-commerce site*/
<script type="text/javascript">

 var EA_datalayer = [
 // Informations sur la page
 "path", "<nom de la page>",
 "pagegroup", "<groupe de page>",

 // Informations sur l'utilisateur
 "uid", "<identifiant utilisateur unique>",
 "email", "<email utilisateur hashé en SHA256>",

 // Activation de la page de recherche
 "ref", "<ref unique de la conversion>",
 "estimate", "1",
 "type", "<création de compte>",

 // Exemple Paramètres de conversion (exemple)
 "<parametre_perso_1>", "<Age>",
 "<parametre_perso_2>", "<sexe>",
 "<parametre_perso_3>", "<inscription newsletter oui/non>",
 "<parametre_perso_4>", "<Langue choisie>"
 "<parametre_perso_5>", "<centre d'intérêt >"
 ];

 EA_push(EA_datalayer);
</script>

* Example of a lead tag for the context of a quote request in a B2B context*/
<script type="text/javascript">

 var EA_datalayer = [
 // Informations sur la page
 "path", "<nom de la page>",
 "pagegroup", "<groupe de page>",

 // Informations sur l'utilisateur
 "uid", "<identifiant utilisateur unique>",
 "email", "<email utilisateur hashé en SHA256>",

 // Activation de la page de recherche
 "ref", "<ref unique de la conversion>",
 "estimate", "1",
 "type", "<demande-de-devis>",

 // Exemple Paramètres de conversion (exemple)
 "<parametre_perso_1>", "<choix du service >",
 "<parametre_perso_2>", "<nom de l'entreprise>",
 "<parametre_perso_4>", "<taille de l'entreprise>",
 "<parametre_perso_5>", "<delai souhaité>",
 ];

 EA_push(EA_datalayer);
</script>