How to track an Awin campaign?

Awin is an affiliate marketing platform.

For Awin campaigns, the tracking URL format used is the Affiliate marketing channel.

Here is the format to use for click tracking (Mandatory):
DESTINATION_URL?eaf-publisher=awin&eaf-name=$PROGRAM_NAME&eaf-creative=!!!linkid!!!-1x1&eaf-creativetype=1x1&eseg-name=!!!promotype!!!&eseg-item=!!!companyname!!!&awnid=!!!awc!!!

The following macros are dynamic and will be fed directly from your Awin platform when the user clicks:
!!!linkid!!! = CREATIVE ID
!!!promotype!!! = affiliate category name
!!!companyname!!! = affiliate name
!!!awc!!! = CLICK ID
Important 1: the variable $PROGRAM_NAME" intended to accommodate the name of your affiliate program must be replaced by a non-dynamic name in plain text. Ex: "program-mybrand-us".

Important 2: the variable !!!awc!!! intended to receive the Awin ID click is mandatory for setting up the Awin Server-Side conversion connector.

This is the format to use for tracking impressions (optional):
<img src="//$TRACKING_SUBDOMAIN/dynview/mysite-fr/1x1.b?eaf-publisher=awin&eaf-name=$PROGRAM_NAME&eaf-creative=!!!linkid!!!-1x1&eaf-creativetype=1x1&eseg-name=!!!promotype!!!&eseg-item=!!!companyname!!!&ea-rnd=$RANDOM" width="1" height="1" border="0" style="display:none;" />

The following macros are dynamic and will be fed directly from your Awin platform when the impression is loaded on the user's browser:
!!!linkid!!! = CREATIVE ID
!!!promotype!!! = affiliate category name
!!!companyname!!! = naffiliate name
Important 1: The $TRACKING_SUBDOMAIN variable must be replaced with the first party tracking subdomain of your Eulerian property.
Path : Collection > Tracking domain > Main domain

Important 2: the variable "mysite-fr" must be replaced by the name of your Eulerian property (see blue box below)

Important 3: the $RANDOM variable must be replaced by a unique value on the Awin side (for example a timestamp).

Setting up the Awin Spend Connector is mandatory to sync your affiliate program costs.