Acquisition Costs

"ROAS measures how much revenue is generated for every euro spent on advertising. For example, a ROAS of 5 means that for every euro spent on advertising, the company generates 5 euros in revenue. It is a direct indicator of advertising spend efficiency. Calculation: Real revenue / Budget"

Return on advertising spend excluding tax.

Return on advertising spend excluding tax for sales with a "validated" status.

"ROI measures the profitability of the investment. It indicates how much net profit is generated compared to the budget spent. For example, an ROI of 4 means that for every euro invested, the company made 4 euros in net profit (i.e., after recovering the initial investment). Calculation: (Real revenue - Budget) / Budget"

Return on investment excluding tax.

Return on investment excluding tax for sales with a "validated" status.

Total advertising spend (budget) during the period divided by the number of sales made.

Total advertising spend (budget) during the period divided by the number of real sales made.

Total advertising spend (budget) during the period divided by the number of started carts.

Total advertising spend (budget) during the period divided by the number of unique visitors.

Total advertising spend (budget) during the period divided by the number of estimates.

Total advertising spend (budget) during the period divided by the number of estimates with a "validated" status.

Total advertising spend (budget) during the period divided by the sales margin.

Total advertising spend (budget) during the period divided by the margin from sales with a "validated" status.