Conversions

Number of real estimates (those with a "validated" status).

"Number of estimates. An estimate is counted when an Estimate-type collector tag is loaded on a webpage or mobile application."

"The new customer by type of sale/estimate metric is based on the 'newcustomer' parameter in the Eulerian sales/lead tag, and the 'sale type' or 'estimate type' filter applied to all your data. Note: this metric is decoupled from the new customer metric. The new customer metric will not change depending on the sale or estimate type applied."

"Revenue from estimates with a 'validated' status. This is the amount of the commercial opportunity declared when the estimate tag is loaded. An Eulerian estimate can be enriched with information such as the amount of the opportunity and the products concerned."

"Number of sales. Eulerian counts a sale for each Sale collector tag called with (at minimum): a unique conversion reference AND an 'amount' parameter."

Number of sales with a "validated" status.

"The new customer by type of sale/estimate metric is based on the 'newcustomer' parameter in the Eulerian sales/lead tag, and the 'sale type' or 'estimate type' filter applied to all your data. Note: this metric is decoupled from the new customer metric. The new customer metric will not change depending on the sale or estimate type applied."

Revenue from sales with a "validated" status.

"Revenue excluding tax for sales with a 'validated' status. Eulerian requires collecting revenue amounts including tax. Then, a unique VAT rate can be declared in the interface to automatically calculate amounts excluding tax."

"Revenue measured via the 'amount' parameter in the Eulerian Sale collector tag."

"Revenue excluding tax. Eulerian requires collecting revenue amounts including tax. Then, a unique VAT rate can be declared in the interface to automatically calculate amounts excluding tax."

Average basket excluding tax.

Average basket for sales with a "validated" status.

Average basket excluding tax for sales with a "validated" status.

"This metric counts the number of unique users who made at least one sale during the calendar month. For the analyzed period January - February, if a user makes a sale on January 1 and a second sale on January 15, Eulerian will count +1 for this metric. If the user makes a third sale on February 2, Eulerian will count +2 for this metric. As this is a calendar month metric, the counters reset to zero at the start of each month. To properly read this metric, we recommend analyzing it over a full month and avoiding aggregating it over several months to avoid counting the same buyer multiple times."

"This metric is incremented with each new sale made by the user after the first sale in the calendar month. Calculation: sales - unique buyers in the calendar month."

Share of repeat buyers during the calendar month.

"Sales margin. The sales margin is calculated as the sum of the margins of the products in the sale. It depends on the margin associated with the products. Products are grouped into product groups. Margins are defined by product group, with a start date."

Sales margin for sales with a "validated" status.

"The new customer metric is incremented if the 'newcustomer' parameter in the Eulerian Sales tag equals '1'. It can only be incremented once per user regardless of how many times the 'newcustomer' parameter is passed. The user 'newcustomer' attribute is transmitted from cookie to uid and from uid to cookie. So if an unflagged user logs in with a flagged uid, they will be considered a new customer."

Number of mobile application downloads.

Estimate revenue.

Estimate revenue post-click.

Estimate revenue post-impression.

Estimate revenue excluding tax.

Estimate revenue excluding tax post-click.

Estimate revenue excluding tax post-impression.

Real estimate revenue excluding tax.

Sales revenue.

Sales revenue post-click.

Sales revenue post-impression.

"This is the average revenue per visit. Calculation: revenue / visits."

Calculation: estimate revenue / real sales revenue.

Revenue excluding tax.

Revenue excluding tax post-click.

Revenue excluding tax post-impression.

Real sales revenue.

Real sales revenue excluding tax.

Average revenue generated per unique incoming click.

Average real revenue generated per visitor.

Number of estimates post-click.

Number of estimates post-impression.

Number of canceled estimates.

Ratio between the number of real estimates and the number of estimates.

Number of real estimates per incoming click.

Number of unique estimates post-click.

Number of unique estimates post-impression.

Number of unique estimates.

Ratio between the number of estimates and real sales revenue.

Number of estimates per incoming click.

Number of estimates per real sales.

Number of estimates per visit.

"This metric counts the number of unique users who made at least one estimate during the calendar month. For the analyzed period January - February, if a user makes one estimate on January 1 and a second estimate on January 15, Eulerian will count +1 for this metric. If the user makes a third estimate on February 2, Eulerian will count +2 for this metric. As this is a calendar month metric, the counters reset to zero at the start of each month. To properly read this metric, we recommend analyzing it over a full month and avoiding aggregating it over several months to avoid counting the same prospect multiple times."

Product margin. The sales margin is calculated as the sum of the margins of the products in the sale. It depends on the margin associated with the products. Products are grouped into product groups. Margins are defined by product group, with a start date.

Real margin of sold products.

Number of new customers post-click.

Number of new customers post-impression.

Number of new customers on revisit. See Link.

Custom metric. Can be created from the Report Center using the following calculation: order_amount / order. This is the total revenue over the period divided by the total number of sales during the period.

Custom metric. Can be created from the Report Center using the following calculation: order / visit. This is the total number of sales over the period divided by the total number of visits during the period.