12-03-2024

New Features

  • Amazon DSP Conversion API (CAPI): Allows server-side conversion data to be sent to Amazon DSP.
  • Amazon DSP Audience Connector (via Amazon Marketing Cloud): Enables audiences to be sent from Eulerian to Amazon DSP in a cookieless manner, based on email or phone number identifiers.
  • Adform Spending Connector: Synchronizes programmatic campaign expenses from Adform DSP.
  • Eulerian(.)IO Server-side: Launch of Eulerian's Freemium offering in full server-side with:
  • Deployment in a few clicks from GTM server-side using the GA4 DataLayer.
  • Server-side Conversions API connectors for Meta, Google, Amazon, and TikTok.
Roqad Universal Identifier: Prepares for a cookieless internet by leveraging our integration with the Roqad universal identifier.
New Third-Party Data: Over twenty native metrics from Meta Ads are now available, and you can synchronize them with your campaigns tracked in Eulerian.