Track the impact of your linear TV campaigns - Anglais

Declare your TV spots' times within Eulerian and use this information in Attribution!

You invest part of your media budget in television campaigns but have no vision of the exact impact of these campaigns on your sales, both online and offline.

Eulerian's broadcast campaign trafficking tool will allow you to reintegrate the impact of a TV spot into the user journey. It will therefore be used both for activation purposes (limiting media pressure on users who have been exposed to a TV spot) and for attribution purposes (what is the contribution of my TV spot to my sales? Online? Offline?).

For more information on how the association of TV campaigns works and their use, please consult the Eulerian article dedicated to offline levers available here:


Declaring campaigns in the interface


Campaign declaration takes place in the “Broadcast” section of your collection brick (Collection > Media collection > Broadcast > Offline campaigns)

You arrive at the list of your campaigns linked to the broadcast lever (name given to the TV lever at Eulerian).

To create a new campaign, you have 2 options:

  • - Mass declaration : (an article is dedicated to the subject here:  ⁠⁠Comment uploader un plan média plan média offline (TV, Radio) ?⁠  ) click on “add a broadcast campaign”
  • - Manual declaration : click on “add a broadcast campaign”.


Manually declare your campaigns


A pop-up then opens asking you to provide:

  • - the name of the campaign
  • - the medium to which the campaign will be assigned in your reporting. If you wish to create a dedicated medium for this broadcast campaign, go to the "medium" section of your collection brick (Collection > Settings > Ad-centric > Data First – Administration > Medium) and follow the article relating to the declaration of media (available here:  Declare and edit a media medium  .

Once these two fields are filled in, click on add.
 You then arrive at the campaign management interface.


Campaign management interface


The campaign management interface is divided into several parts:

Campaign Attributes
- Id: Campaign ID - Name: name of the campaign - Support: partner to whom the campaign will be attributed in your reporting - Media plan (optional): media plan for the campaign - Active: yes/no - Archived: yes/no - Lever: channel/lever to which the campaign will be attributed in your reporting - Campaign alias (optional): allows you to modify the campaign name for your reporting, without impacting your tracking. To create one, click on "manage alias" then "add/modify alias" at the top of your campaign attribute box. - Support alias (optional): allows you to modify the name of your support for your reporting, without impacting your tracking - Virtual sub-lever (optional): virtual sub-lever to which the campaign will be attributed in your reporting - Click code: this is the campaign reference in the internal Eulerian system (AOS code).

Campaign attribution window
You will be able to modify the attribution window of your campaigns. Enter a new value and then click on the "modify" button. Economic models

You will be able to manually declare your budgets for this campaign. Click on "add", select your compensation model, a period and an amount then click on "add". List of objectives
 You will be able to declare a performance objective for your campaign to be achieved over a calendar month. Select a goal, a start date, an amount then click on “confirm”.

List of objectives by type
 You will be able to declare a performance objective for your campaign on a specific type of sale/payment. Select a goal, a start date, then a goal type (sale/payment) and the value of this goal type (store sale type, online, card payment type, promo code, etc.). Then enter an amount and click on "confirm".

Rules Editor
You will determine through the rule editor how the traffic generated will be attributed to your campaign. By default, your TV campaign will be attributed traffic from direct access , branded SEO and branded sponsored links. The duration of the traffic reallocation will be carried out when the spot is declared.

List of spots
 By clicking on the "list of spots" tab you will find all the advertising spots that you have linked to this campaign. You can modify or delete an existing spot by clicking on the pencil or the cross.

Declare an advertising spot in the platform
Before declaring your offline campaigns, please read the following rules:
  • - You cannot have 2 advertising spots with overlapping times, even if they are two different campaigns.
  • - You cannot extend traffic reallocation beyond 13 hours.
 To declare a new advertising spot, click on “add”.
A new pop-up then opens:

 You will have to declare:
  • - the start time of the spot: this is the time at which the reallocation of the traffic declared in the rule editor will begin
  • - the end time of the reallocation: this is the time at which the reallocation of traffic will end.
 You will also have the option to reallocate all or part of the traffic to your ad spot.
 If you want to attribute all traffic to the ad spot, check "Assign all traffic to current campaign".
 If you want to set a threshold (in number of visitors per minute) below which traffic will not be reassigned, check "set a threshold from which to assign traffic to the current campaign" then enter a threshold of visitors per minute.
 Once the setting is complete, click on “add”.

Calendar
By clicking on the tab to the left of the list of spots, you access a summary calendar of your TV spots. Select a date to find your TV spots.