How to track a campaign on Tiktok?

TikTok is a mobile video sharing social network. It was launched in 2016 by the Chinese company ByteDance under the name Douyin for the Chinese market, then extended internationally under the name TikTok in 2017.

For TikTok campaigns, the tracking URL format used is the Social lever. We recommend implementing the following tracking:

For click tracking:
LANDING_PAGE_URL?esc-publisher=tiktok-ads&esc-name=tiktok-ads-__CAMPAIGN_ID__&esc-location=tiktok-ads-__AID__&esc-creative=tiktok-ads-__CID__&esc-creativetype=1x1

The following macros are dynamic and can be retrieved directly from your TikTok platform:

Macro
Description
__CAMPAIGN_ID__
Campaign ID
__AID__
Ad group ID
__CID__
Advertising ID

Once your campaigns are correctly tracked, you can set up a TikTok connector to automatically synchronize advertising expenses and impressions.