"Important: this metric is calculated only for the current month. The objective metrics correspond to the 'amount' or 'volume' of the objective that you should have reached between the start and end date of the analyzed period, during the current month, to VALIDATE the objective. The 'objectives' are defined on a monthly basis and are declared at the level of each campaign via the 'Campaign List' tool. Objectives can be declared for the following metrics: Budget, Real sales, Real sales revenue, Real sales margin, Real estimates, Real estimate revenue, Real estimate margin. Example: For a campaign that generated 22 real sales by 20/08/2024, with a real sales objective of 100 for August 2024 and an analysis period of 1 August > 20 August: Real sales generated between 1 and 20 August = 22 Real sales objective by 20 August = 65 Calculation = campaign objective / number of days in the current month X number of days elapsed in the analyzed period = 100 / 31 x 20 = 65. This metric therefore indicates the number of real sales that should have been made by 20 August to be on track with the monthly objective."