12-05-2024
New Features
New trend display option (Widget)
A new formatting option is available for Line, Area, Bar widgets to display the trend of your data (top left of the widget).
In order to obtain this result, it will be necessary to add the Result Formatting option called "with_total_period" .
New “Page Flow Report”
This report provides a graphical visualization of your website visitors' journeys, from their entry page to their exit, including all pages visited.
The Page-by-Page report helps you analyze and compare traffic from various sources, study navigation patterns across the site, and optimize your conversion rate.
New “Funnel” visualization
Funnel visualization allows you to build a graphical representation of an open funnel.
Here are the specifics of an open funnel: between each step, the user can perform actions other than those measured by the funnel, and is not required to respect the order of the actions measured by the funnel.
In the example below, we have built a funnel that effectively tracks trends from Visits > Carts Started > Sales
Traffic sources are now available for widgets based on the "Custom Dimensions" data source
Exclusively accessible from the Report Center, the "Custom Dimensions" data source allows you to cross-reference multiple dimensions to analyze your website or app traffic. We are now adding the ability to display the traffic sources associated with these users.
Privacy Manifest Eulerian available for our in-app SDKs on iOS
What are we talking about?
With Apple's Privacy Manifest, an app developer can create a registry of the categories of data they collect through their app independently and through the use of third-party dependencies, such as third-party SDKs used by the app.
This information helps app developers accurately disclose the privacy practices in their apps, including in the nutrition labels they provide to their users.
The Privacy Manifest makes it easy for third-party SDKs to pass this information to app developers, helping them create accurate nutrition labels.
If only the SDKs present in a list published by Apple seem to be subject to this obligation (see here for the complete list: https://developer.apple.com/support/third-party-SDK-requirements/ ), Eulerian has made a point of making a Privacy Manifest available within its iOS SDKs in order to allow its customers to provide maximum transparency and avoid any potential conflict with the general conditions of the Apple store.
What should you do?
Head over to our Github to grab the latest, up-to-date version of our iOS SDK: https://github.com/EulerianTechnologies/eanalytics-ios
Flutter version: https://pub.dev/packages/eanalytics
An action must be taken on your side in order to update the tracking domain declared in the Privacy Manifest of our SDK: it will be necessary to replace the generic tracking domain with the first party tracking domain used to track your app.
Feel free to browse the Readme available on Github for more information.
We recommend that you take this new version of the iOS SDK into account for any new version of your app submitted to the Apple store from May 1, 2024.
In bulk
- Upgrade of the Snapchat spending connector to retrieve data from Swipes and feed the “Partner Clicks” metric within Eulerian.
- Upgraded the Xandr Audience Connector to speed up sync times and enable the use of universal identifiers instead of the Xandr cookie.
- Upgrade for debugging Meta, Tiktok, Pinterest spending connectors
- New Server-Side Conversions Connector (CAPI): Adform
- New widgets to track opt-in and opt-out volumes: available in your widget catalog under the names "Consent by day Eulerian" and "Consent over period - tcfv2".
- Upgraded our API to allow users to query which reports and segmentations are available for Batch Reporting:
For reports:
For segmentations:
- Added AppName & AppVersion as Custom Dimensions within Report Center.