Automatic integration of UTM tracking

To simplify the deployment of the Eulerian Marketing Platform and avoid double tracking, by default we retrieve UTM parameters to categorize paid traffic.
﻿﻿The following lookup table is applied when UTM parameters are detected.
Regarding SEA traffic, it is NECESSARY to integrate complete tracking for  Google SEA  and  Bing SEA  , as UTM parameters are not present for this type of traffic.
It is necessary that the three parameters utm_source / utm_medium / utm_campaign be set for automatic integration to work, otherwise the traffic will not be treated as paid traffic.
The settings must be present on the arrival page and our collection must be enabled on this arrival page so that we can properly allocate the traffic.
All utm_source , utm_medium , and utm_campaign parameters will be sanitized by this regular expression [^A-Za-z0-9\-\.] All characters that do not match this regular expression will be replaced with underscores ( _ ). Example: B+-+ONGOING+-+2021+-+RMKT+-+DYNAMIC+-+QC+-+EN'' will become B_-_ONGOING_-_2021_-_RMKT_-_DYNAMIC_-_QC_-_EN
If Eulerian and UTM parameters are present on the same arrival page, then the Eulerian parameters will be used in favor of the UTM parameters.
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Parameter: utm_medium
Channel
Eulerian mapping
affi
affiliation
affiliate
affiliation
eaf-publisher=utm_source&eaf-name=utm_campaign&eaf-creative=generic&eaf-creativetype=1×1
email
mailing
newsletter
crm
mail
infolettre
mailing
eml-publisher=utm_source&eml-name=utm_campaign
display
video
cpm
cpc
retargeting
advertising
rtb
pub
media
preroll
display
ead-publisher=utm_source&ead-name=utm_campaign&ead-location=generic&ead-creative=generic&ead-creativetype=1×1
social
paid-social
paidsocial
social
esc-publisher=utm_source&esc-name=utm_campaign&esc-location=generic&esc-creative=generic&esc-creativetype=1×1
partner
web
partnership
fallback
generic
egn-publisher=utm_source&egn-name=utm_campaign&egn-location=generic&egn-creative=generic&egn-creativetype=1×1
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