12-01-2026

TL;DR

This release complements our attribution solutions with three major advancements:
- Incremental Measurement
- Calibration of Data-Driven Attribution using Marketing Mix Modeling
- LLM-compatible n8n integration


Rocket Major new features

Incremental Measurement

You can now test the real impact (incremental lift) of a campaign or publisher via dedicated measurement tools.
Objective: To provide the 4th pillar of the measurement and complete the chain:Single-Touch Attribution + Multi-Touch Attribution + Marketing Mix Modeling + Incrementality.


Calibrating Multi-Touch Attribution with your Marketing Mix Modeling Results

Eulerian customers can now calibrate their MTA algorithm from external MMM scores : import your MMM outputs and inject them into the heart of Eulerian's data-driven algorithms .
Benefits:
  • MTA ↔ MMM alignment (cross-method consistency).
  • Operational exploitation of MMM insights in attribution.


Toolbox APIs & Integrations

n8n integration compatible with LLM workflow Robot

  • Check Mark Button Availability of the  Eulerian node for n8n  .
  • Link No-code interaction with the Eulerian platform from n8n workflows (automated Data Marketing operations).
  • Examples: data mining extraction (Customer Journey), campaign import, dimension creation (GTM/datalayer), resource management via API (sites/users/exports).
Result: fewer manual operations, greater reliability, and the ability to industrialize your data marketing processes (and your AI use cases) around Eulerian and n8n.
A big thank you to the  Elevate  team for co-creating this node!


Gear Starter Offers — Activation & Partnerships

Partnerships and Affiliations

Native integration of the Eulerian offering into the Effinity and Kwanko affiliate platforms for seamless deployment of campaign trafficking and our spend connectors and CAPI connectors.


Axeptio Partnership

Strengthening the Axeptio partnership for better integration of consent processes and GDPR requirements.


Electric Plug Connectors & platform

Connector: Batch migration → Batch CEP (new version)

The Batch connector has now been migrated to the new Batch CEP version, for more robust execution and alignment with platform developments.


Report Center fixes

Various fixes, particularly regarding the display and processing of queries.


Inbox Tray Historical data import

Two new connectors are available for Matomo and Piwik Pro.
In the context of a migration from one of these tools to Eulerian, these connectors will allow you to easily import your historical traffic data.
These connectors are in addition to the existing connectors:


High Voltage Automatic campaign tracking

The Eulerian "Easy Trafficking" solution is evolving and now manages campaign settings from Matomo, Piano Analytics and Piwik Pro.
 Easy Trafficking  allows an Eulerian customer to avoid double trafficking of their marketing campaigns and to capitalize on existing tracking parameters to manage traffic sources and attribution.
Already compatible with Google Analytics ( utm_ parameters), Easy Trafficking now also supports:
  • Matomo: mtm_ parameters
  • Piano Analytics: at_ parameters
  • Piwik Pro: PK_ settings